12 SEO KPIs to Measure SEO Performance & Improve Ranking
Do you know that the top-most result in Google gets 32% of all clicks? That means you have to work towards ranking your website in the SERPs. For that, your SEO game has to be on point, or your efforts can run down the drain. Needless to say, every marketer knows that SEO is essential, […]
20 Unique Ways Of Repurposing Content For Maximum ROI
Every content marketer knows the struggle of coming up with new and fresh ideas for content creation. But what if there were unique ways to repurpose existing content? According to a survey, 94% of marketers are already repurposing their content. By using unique methods of repurposing content, content marketers can save time and still produce […]
The 4 P’s Copywriting Formula Explained With Examples
Do you write from scratch every time you work on a copy? Well, a smart copywriter would never do so. After all, why reinvent the wheel each time when you have copywriting formulas at hand? There are so many frameworks that can help you craft persuasive copies in no time, and knowing them will increase […]
Copywriting vs Content Writing – 5 Differences Explained (+6 Examples)
Beginners in content creation find themselves at the crossroads right at the onset of their careers! This is where they have to choose between copywriting and content writing. The right choice could mean an impressive annual income of over 56000$, while the wrong one would lead to an uphill struggle! And this choice can get […]
The FACE Copywriting Formula Explained
Good copywriting skills are essential to persuade readers to take action, but all this can be intimidating for beginners. Fortunately, there is a simple formula to follow: the FACE copywriting formula. In this blog post, we’ll explain the FACE copywriting formula, how it works, and how you can use it to write compelling copy for […]
How To Write A Marketing Email – 16 Tips That Work
Are you aware that email marketing can help you earn $36 for every $1 you spend? Such ROI definitely gives you a solid reason to invest in marketing emails. However, you can expect handsome returns only when you are on the right track with your campaign. Otherwise, you will only waste resources. If you are […]
The PASTOR Copywriting Formula Explained With Example
Are you struggling to write effective copy for your business? If so, you’re not alone. 60% of content marketers have trouble creating compelling copy that resonates with their target audience. Fortunately, there’s a formula that can help. It’s called the PASTOR Copywriting Formula, and in this blog post, we’ll explain exactly what it is and […]
What Are Content Pillars For Social Media & How To Build Them?
Do you know that there are 4.59 billion social media users worldwide? Using social media platforms for marketing is a good idea. But how do you do so effectively? The answer to that is creating content pillars. It may be a new concept for you if you are starting out as a content marketer, but […]
A Quick Guide To Create Highly-Engaging Long-Form Content
Do you know long-form content gets 77.2% more links than short articles? It is a good enough reason to start working on long-form content for your marketing strategy. Needless to say, creating long-form content can be a great way to build your brand and attract new readers. However, knowing where to start and what to […]
Copywriting vs Content Marketing – Key Differences Explained
Content marketing is the second most important skill for marketers and is worth investing in. The terms content marketing and copywriting are commonly used in the marketing scene. However, most people are not well aware of the difference between them. This can lead to a lot of confusion for you, especially if you are a […]
