Are you struggling to write effective copy for your business? If so, you’re not alone. 60% of content marketers have trouble creating compelling copy that resonates with their target audience. 

Fortunately, there’s a formula that can help. It’s called the PASTOR Copywriting Formula, and in this blog post, we’ll explain exactly what it is and how to use it. 

We’ll break down each component of the formula and provide an example of how you can use it in your own writing. So, if you’re ready to learn how to write persuasive copy that gets results, stay tuned.

What Is The PASTOR Copywriting Formula?

The PASTOR Copywriting formula is a popular formula used by copywriters to create compelling and persuasive copy. Ray Edwards developed it. 

The acronym PASTOR stands for Problem, Agitation, Solution, Testimonial, Offer, and Response, and each part of the formula addresses a different aspect of the reader’s experience. 

The Problem stage of the formula aims to identify the reader’s problem and make them aware of it. 

That follows Agitation, which aims to stir up the emotions associated with that problem. 

The Solution portion of the formula offers a solution to the problem and helps build the reader’s trust. 

The Transformation & Testimony then helps to reinforce the solution by providing proof and credibility from people who have used it successfully. 

The Offer stage is where you present the actual product or service, and the Response part encourages readers to take action. By using this formula, copywriters can create copy that is both persuasive and effective.

How To Craft Effective Copy Using the PASTOR Framework?

PASTOR copywriting formula

Here’s how to use the PASTOR copywriting formula to craft compelling copy, 

“P” is for PROBLEM

The ‘P’ in PASTOR stands for “problem”. This is where you define the problem that your audience is facing and explain why it needs to be solved. It is essential to ensure the problem is relevant and relatable to your target audience. This will help hook them into your message and make them more likely to take action.

“A” is for AMPLIFY

The “A” in the formula stands for “amplify”. This is the part of the message where you highlight the problem you are addressing and the audience feels the intensity of the problem. You can do this through vivid language, stories, facts, and statistics that emphasize the pain points of the problem and make the audience feel unsettled and motivated to seek a solution. When done effectively, this stage of the formula will make a powerful emotional impression on the audience and move them to take action.

“S” is for STORY and SOLUTION

The “S” in this acronym stands for ‘‘solution’’. This step involves providing a solution to the problem you identified in the first step. Next, you’ll want to explain the solution and why it’s the best option. This is also an excellent opportunity to showcase your expertise and establish yourself as an authority. Once you’ve provided the solution, you can move on to the next step of the formula.


The “T” in PASTOR stands for “Transformation and Testimony”. People are not buying the stuff you are selling; instead, they have an interest in the transformation they’ll get out of it. For example, a home workout DVD is not what a potential customer would want; they want a slim figure. 

For that, you have to provide social proof. 

Testimonials are customer reviews or stories that you can use to demonstrate the effectiveness of a product or service. They help to create social proof and can be used to persuade potential customers to purchase from you. Testimonials can be in the form of written reviews, videos, or even audio recordings. Ensure they are genuine, honest accounts of customers’ experiences with your product or service. When used correctly, testimonials can help build trust and credibility with your audience.

“O” is for OFFER

The “O” stands for “offer”, which refers to the solution or product that your copy should be promoting. The offer section is where you provide the details of the solution that you are offering and explain how it can benefit the reader. Ultimately, in the offer section, you should provide a compelling argument for why the reader should invest in your product.

“R” is for RESPONSE

The letter “R” in the acronym stands for “response”, which refers to the call-to-action or response you want the reader to take after reading your copy. It could be anything from subscribing to a newsletter to buying a product or service. By crafting an effective response, you can maximize the effectiveness of your copywriting and get more people to take action.

Example Of The PASTOR Formula in Action

Here is an of the pastor formula in action

PASTOR Formula In A Sales Copy

PASTOR Formula In A Sales Copy

The above screenshot shows how the copy begins with a problem followed by its amplification, a story, an offer, and a CTA to get the reader to take action. It is a perfect way to construct a sales copy that converts the potential customer. 

Here are the most popular copywriting formulas that can help you write compelling copies in no time.  


The Attention, Interest, Desire, Action (AIDA) is an effective copywriting formula that helps you create a persuasive copy. It captures the reader’s attention, creates interest in the product or service described, evokes a desire to buy, and ultimately prompts the reader to take action.

The AIDA formula starts by getting the reader’s attention through strong headlines and visuals. The copy then builds interest by providing more details and compelling arguments demonstrating the value of the product or service. Finally, the goal is to make the reader desire whatever is being offered and take action by purchasing or signing up. AIDA is a powerful tool for any copywriter looking to create persuasive, compelling copy that gets results. AIDA is a powerful tool for any copywriter looking to create persuasive, effective copy that gets results.

2. PAS

The Problem, Agitate, Solve (PAS) copywriting formula is a popular strategy used to create effective marketing messages. It begins by identifying a problem your target audience is facing and then setting out to address it or make it worse. You can do this by highlighting the consequences of the problem and emphasizing how much it costs the reader. The next step is to provide a solution to the problem, which should be something that your product or service can provide.

By creating a message that acknowledges the pain of the problem and offers a solution, you can create a compelling marketing message that resonates with your audience.

3. BAB

The Before-After-Bridge Copywriting formula is a popular method for writing persuasive copy. It involves creating a story in three parts: the before, the after, and the bridge. In the “before” section, you set the stage by highlighting the problem or challenge that your audience is facing. 

In the “after” section, you paint a picture of what life will be like after they have solved the problem.

Finally, in the “bridge” section, you explain how they can get from the “before” to the “after” using your product or service. 

This formula works. Mainly because it allows you to write copy that lets you connect emotionally with your audience while presenting a straightforward solution to their problem.

4. FAB

The Features-advantage-benefits (FAB) copywriting formula is a powerful tool for crafting persuasive copy. This formula rests on the idea that you must tell readers what features a product or service has, how those features will benefit them, and why they should choose it over other options. Using the FAB formula, you can ensure that your copy is clear, concise, and persuasive.

To use the FAB copywriting framework, start by listing the features of your product or service. These should be tangible things that are easy to understand, such as a product’s dimensions or a service’s turnaround time. Then, explain the advantages of each feature, such as how it makes the product easier to use or gives the customer a better experience. Finally, explain the benefits of each advantage; what will the customer gain from using the product or service? By taking readers through this three-step process, you can ensure that your copy is clear and persuasive.

Start Crafting Compelling Copies With the PASTOR Formula!

You would now agree that it’s worth taking the time to understand the PASTOR copywriting formula as a professional copywriter. Using this framework, you can craft persuasive, engaging copy that delivers the desired results. That’s the whole purpose of having a framework in place. Apart from saving time, it has to get you the intended outcome, and in the case of sales, it is conversion. So, we wish you good luck writing copies that sell, and when you see the positive results trickling in, don’t forget to thank us!


1. What does the acronym PASTOR stand for?

The acronym PASTOR stands for Problem, Agitation, Solution, Testimonial, Offer, and Response, and each part of the copywriting formula addresses a different aspect of the reader’s experience. The formula works really well in making your copy compelling.

2. Who developed the PASTOR copywriting formula?

Ray Edwards developed the PASTOR copywriting formula. The acronym PASTOR stands for Problem, Agitation, Solution, Testimonial, Offer, and Response. Copywriters use it extensively to create compelling and persuasive copy that fetches the maximum results.

3. What are some of the most popular copywriting formulas that work?

The Attention, Interest, Desire, Action (AIDA) formula, the Problem, Agitate, Solve (PAS) formula, the Before-After-Bridge (BAB) formula, Features-advantage-benefits (FAB) formula are some of the best copywriting formulas.