Every content marketer knows the struggle of coming up with new and fresh ideas for content creation. But what if there were unique ways to repurpose existing content?
According to a survey, 94% of marketers are already repurposing their content.
By using unique methods of repurposing content, content marketers can save time and still produce high-quality content.
In this blog post, we’ll show you what content repurposing is, its benefits, and the 20 unique ways to repurpose content most effectively.
So, without much ado, let’s get started.
Table of Contents
What Is Content Repurposing?
Content repurposing is the process of taking existing content and adapting it for use in a different format.
For example, you could take an evergreen content piece such as a blog post and turn it into a different content format such as a video. You can also take a podcast episode and turn it into a blog post.
Content repurposing can be a great way to reach new audiences and get more mileage out of your existing content. It can also save you time and effort, as you can reuse existing content instead of starting from scratch. The key is to adapt the content so that it is suitable for the new format, while still retaining the key message and essence of the original.
What Are The Benefits Of Repurposing Content?
There are several benefits to repurposing content.
- It allows you to reach a wider audience by repurposing your content into different formats. For example, you could turn a blog post into a video or an infographic. This is a great way to reach people who consume content in different ways.
- It saves you time and effort by allowing you to reuse existing content instead of starting from scratch.
- It can help you to create a more cohesive brand identity. Using the same message across multiple channels makes a stronger sense of who you are as a brand, and people are more likely to remember you.
So, repurposing is definitely worth considering if you’re looking for ways to get more mileage out of your content.
Best Ways To Repurpose Content
Here are the best ways to repurposing content that can be great tips for content marketing.
1. Repurpose a whitepaper or research report into a blog post
When creating content for your blog, you don’t always have to start from scratch. If you have a whitepaper or research report relevant to your niche, you can repurpose it into a blog post. This can save you a lot of time and effort and help you create high-quality content that your readers will appreciate.
To repurpose a whitepaper or research report into a blog post, break down the document into smaller sections. Turn each section into a separate blog post. You can also use images and graphics from the original document to break up the text and make the post more visually appealing.
2. Turn a blog post into a Twitter thread or LinkedIn post
If you have a blog post that you want to share on Twitter or LinkedIn, you can easily turn it into a thread or post. To do this, simply take the main points from your blog post and create a series of tweets or LinkedIn posts that each focus on one point. Be sure to include a link to your original blog post so that people can read the whole thing if they’re interested. You can also use hashtags and @ mentions to promote your thread or post and get more people to see it.
3. Resize blog graphics as visuals for social media
Visuals not only do they make your blog posts more attractive, but they can also help you promote your content on social media. However, creating graphics specifically for social media can be time-consuming, and it’s not always possible to do every time you publish a new post. Luckily, there’s a way to repurpose your existing blog graphics to work as visuals for social media. All you need to do is resize them to fit your social media platforms.
For example, you can create a square image for Instagram, a horizontal image for Twitter, and a landscape image for Pinterest. By doing this, you can save time and still have beautiful visuals to help promote your content.
4. Create infographics from blog content
One way to repurpose blog content is to create infographics from it. Infographics are easy to share on social media, which can help to increase your reach and engagement. This is a great way to break down complex information into an easy-to-understand format that is visually appealing. To create an infographic from your blog content, choose a topic well-suited to this format. Then, gather all the relevant data and statistics you need. Once you have this information, you can begin to design your infographic.
5. Create video content from blog content
Creating video content from blog content can be a great way to reach a new audience or simply to mix things up. Here are a few tips for creating video content from your blog:
– Choose a topic you know well and are passionate about.
– Write a script or outline for your video, just as you would for a blog post.
– Find or create visuals to accompany your video, such as images, infographics, or short video clips.
Creating video content from your blog can be a fun and easy way to reach a new audience.
6. Create audio content from blog content
If you’re looking for a way to repurpose your blog content, one option is to create audio versions of your posts. This can be a great way to reach a new audience or to make your existing content more accessible.
There are a few different ways to create audio content from your popular blog posts. One option is to use a text-to-speech program to convert your written content into an audio file. Another option is to record yourself reading your blog post aloud. Whichever option you choose, be sure to proofread your content before converting it to audio. This will help ensure that your audio content is error-free and easy to understand.
7. Repurpose similar topic blog posts into an ebook
You’ve probably written a few posts on similar topics. And if you’re looking for a way to repurpose that content, why not turn it into an ebook? An ebook is a great way to consolidate your thoughts on a particular topic and give your readers a more in-depth look at the subject. Plus, it’s a great way to drive traffic to your blog.
To turn your blog posts into an ebook:
- Start by choosing a topic that you’ve written about extensively.
- Compile a list of all the posts you’ve written on that topic.
- Edit and revise those posts to create a cohesive narrative.
- Format your ebook and design a cover that will grab attention.
Once you’ve done all that, you’re ready to publish your ebook and start promoting it to your target audience.
8. Turn blog posts into a PDF
Turning blog posts into PDFs can be a great way to create an evergreen resource that you can use to drive traffic to your blog or website. It’s also a great way to provide value to your readers by giving them a downloadable resource.
Turning your blog posts into a PDF is relatively simple. You can use several online tools to do this, or you can use a word processing program like Microsoft Word or Google Docs. Once you have your PDF, you can promote it on social media, include it in an email newsletter, or even sell it as a digital product. It is a great way to get mileage out of your blog content.
9. Share blog content as Quora answer
If you’re looking for a way to repurpose your blog content, one option is to share it as a Quora answer. This can be a great way to reach a new audience and get more traffic to your website. To do this, simply find a relevant question on Quora and post your answer, including a link to your blog post. Make sure to add value to the discussion and provide a helpful answer rather than just spamming the link to your blog. If you do this regularly, you’ll start to build up a following on Quora, and you may even see more traffic to your website.
10. Create a presentation from blog posts
If you’re looking for ways to repurpose content, one option is to create a presentation from blog posts. This is a great way to breathe new life into old content and reach a new audience.
When creating a presentation from blog posts, there are a few things to remember.
First, you must choose the right posts that are well-written and will flow together nicely.
Next, you need to edit the posts to fit the format of a presentation. This may involve adding or removing sections or reworking the piece’s structure.
Finally, it would help if you designed the presentation in a way that is visually appealing and easy to follow. If you can do all that, you’ll have a great presentation that will engage and inform your audience.
11. Create a Pinterest instructographic
Creating a Pinterest instructographic is a great way to repurpose popular content and make it more visually appealing. Here’s how to do it:
- Choose the content you want to repurpose. This could be an article, blog post, or even a video.
- Create a visually appealing design for your instructographic. This could include images, infographics, or even video clips.
- Write a headline that will grab attention and make people want to read or watch your instructographic.
- Share your instructographic on Pinterest and other social media platforms.
12. Refresh and republish old posts
One easy way to improve your blog traffic is to take your old blog posts and give them a fresh coat of paint. This doesn’t mean you have to write new content, but simply refreshing and republishing old posts can give them new life and attract new readers. Here are a few ways to do this:
- Give your old post a new title that is more attention-grabbing or relevant to current trends.
- Add new images, videos, or infographics to your post to make it more visually appealing.
- Update the post with new information or statistics.
- Add a new introduction or conclusion to the post.
- Break up the post into smaller paragraphs or list format to make it easier to read.
(Read about they types of content marketing)
13. Repost and re-promote posts to social media
When it comes to social media, there is no such thing as too much exposure. The more people who see your post, the more likely it is to get likes, comments, and shares. And the more engagement your social media post gets, the more likely it is to show up in people’s newsfeeds. If you have a post that you want to get more attention, don’t be afraid to repost and re-promote it.
Of course, you don’t want to just repost the same thing over and over again or people will get sick of it. Instead, mix things up a bit by reposting old content on social media in new ways.
14. Turn blog headers, statistics, and quotes into Twitter posts
It’s easy to repurpose content for Twitter by turning blog headers, statistics, and quotes into tweets.
For example, you could turn a blog header about the benefits of meditation into a tweet that reads, “Meditation can help improve mental well-being. Try it today!”
A blog statistic about the percentage of Americans who suffer from anxiety could be turned into a tweet that reads, “Did you know that anxiety affects 40 million adults in the United States? Don’t suffer in silence. Seek help if you’re struggling.” (Read more about the top content marketing statistics).
And you could turn a quote from a blog post about the importance of self-care into a tweet that reads, “Self-care is essential. Make time for yourself every day.”
By repurposing content in this way, you can reach a wider audience and promote your blog or website to new followers.
15. Repost on Quora
You can choose to repost your content on Quora as it is a platform with a large audience. What you post here will get views, so why not? It is best to use older posts having low search traffic here. Similarly, you can republish content on Medium as well. Those into content marketing have this on their priority list. You can also benefit from implementing this strategy.
16. Repurpose a Quora Q&A into a blog post
You can easily repurpose Quora questions and answers into blog posts. This is a great way to come up with ideas for new content, and it can also help you build your audience and reach new readers.
To find questions to repurpose, start by searching for relevant topics on Quora. Once you find a question that you think would make a good blog post, read through the answers and choose the one that you think is most insightful. Then, write a blog post that expands on the answer and provides additional information and context. Be sure to credit the original author and link to the Quora question in your post.
17. Convert blog posts into daily email series
This is a great way to reach a new audience with your content, and it’s a format that people are generally more likely to engage with. To turn your blog posts into a daily email content series, start by creating a list of all the posts you want to include. Then, create a summary or excerpt for each post, and include a link back to the full post on your blog. Finally, create a template for your email series and send it to your subscribers daily. This will grow your email list.
Read our blog post on the Content Marketing Funnel.
18. Turn Webinars into Video Tutorials
Turning your webinars into video tutorials is a great option. This can be a great way to reach a wider audience or to offer more in-depth content for those who want to learn more about a particular topic.
There are a few things to keep in mind when turning a webinar into a video tutorial:
- Edit the webinar to remove any pauses.
- Add some graphics or visuals to help explain the concepts you’re covering.
- Add narration or background music to make the tutorial more engaging.
19. Turn Old Blog Posts into Guides
You can repurpose your old blog posts into guides that will be valuable to your readers. This could involve turning a series of posts into a guide on how to do something.
By turning your blog post into a guide, you can provide your readers with more comprehensive information on a topic. Start by identifying the main points of your article. Then, expand on each point, providing more detail and examples. Finally, add a conclusion and any additional resources that might be helpful. Such repurposed content is quite good at getting results. (Read our content marketing guide).
20. Group Blog Posts And Turn Them Into Online Courses
This content marketing strategy can be a great way to monetize your blog and simultaneously provide value to your readers. You need to keep a few things in mind if you turn your blog post content into an online course. First, you must ensure that your content is high-quality and well-organized. It would help if you also broke down complex topics into manageable lessons. Finally, you must be prepared to promote your course and get people to sign up. If you can do all of that, then you’ll be well on your way to making money from your blog.
Get Started With Repurposing Content To Get Maximum Yield!
Content repurposing is a great way to get the most out of your existing content and can also help you reach new audiences or generate new leads. As you saw, there are many different ways that content marketers can go about repurposing content. There are a number of different approaches, from simply changing up the format of an existing piece, to creating entirely new pieces based on existing content.
These are just a few of the many different ways of repurposing content. So, consider one of these unique methods next time you’re looking for a way to breathe new life into your content marketing process.
You can thank us later!
Till then, happy repurposing!
Do read our blog post to learn all about content marketing.
You can repurpose existing content in many ways: Repurposing whitepapers into blogs, creating videos, infographics, & presentations from blogs, grouping blogs into courses, turning Quora questions into blogs, and webinars into video tutorials.
Reusing content means using it again in the same format while repurposing content means changing it into a new format. You can reuse the same blog content in several places, but it is called repurposing when you change the format to a video.
When it comes to social media, you can repurpose content in many ways. For example, you can turn a blog post into a series of tweets, a Facebook post, or even an Instagram post. It will help you get more mileage from your content.