Did you know that 90% of marketers utilize content marketing in their strategies to get better sales results? Well, we are here to convince the rest of the 10% to start using content marketing statistics, too!
Content marketing is a powerful tool that can exponentially increase your overall business performance. It increases your brand It boosts the brand awareness by delivering them exactly what they desire. by giving the consumers exactly what they want, thereby helping your business to grow and reach new heights. Moreover, it helps streamline a buyer’s decision-making journey and enables them to make informed decisions.
We have compiled a list of content marketing statistics to show you just how helpful content marketing can be. These content marketing facts are sure to convince you to use content marketing strategies.
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Content marketing is an essential part of any marketing strategy and a vital tool for getting desired results. As you read this post, you will learn about various content marketing growth statistics. These content marketing stats will give you more insight into why so many marketers are now turning to content marketing.
Find various other reasons why content marketing is essential –
You can expand your audience base through content marketing. Publishing informative content related to your brand and product helps get people familiar with your business. In a way, it increases people’s awareness of your brand.
Content marketing has proven to be more cost-effective than other marketing strategies. It is a viable long-term strategy which is more affordable than running ads.
Updating your website with engaging content regularly does wonders for your SEO rankings. Adding trending keywords and phrases to your content will make it rank higher on search engines. As a result, your business visibility will increase.
Most people prefer to engage with a brand’s content to get information about their products. It is mainly the content that helps buyers make an informed decision. You will have better chances of getting more lead conversions if you publish more content related to your product or service.
Here are some content marketing stats that show how companies achieved their content marketing goals-
A lot of businesses integrate content marketing into their overall business marketing strategies and use it to promote their solutions and products. Here are a few interesting content marketing facts to supplement your information –
It is worth reiterating that content marketing strategy has become integral to a business’s overall marketing strategy. Here are some content marketing stats to prove this –
B2B companies also use content marketing strategies to effectively promote their products and services. Here are some content marketing statistics related to B2B companies –
Many B2C companies use content marketing to spread awareness about their brands. Here are some content marketing statistics about B2C companies –
More organic searches for your business or blog indicate the success of your content marketing strategy. Needless to say, getting more organic leads through content is essential for many modern businesses.
Here are some content marketing stats related to organic search results for you –
Content marketing is known to yield greater ROI for the marketers incorporating it in their marketing strategies. Here are some great content marketing growth statistics for you to look at and share with others –
Search Engine Optimization (SEO) is one of the most crucial aspects of good content marketing. Many companies leverage SEO rankings to get unique traffic directed towards their sites.
Blogging is an important aspect of content marketing. A lot of companies now post blogs to generate traffic for their websites. Here are some content marketing facts related to blogs –
Audio content and sales podcasts have quickly become trending options for marketers. Podcasts have become very popular amongst the masses. Many people prefer listening to audio content and podcasts instead of reading written content. Here are some audio and podcast-related content marketing stats –
Images are a fun way of ensuring that your written content does not seem mind-numbing to your consumers. They add the much-needed visual element to your blog posts and ensure the consumers’ attention stays intact. Here are some image content marketing stats for you to look at –
As of late, consumers prefer videos over static images. With the steady rise in video consumption, many marketers have started adding dynamic video content to their promotions. And their efforts have brought positive results for sure. Here are some video metrics for you –
Webinars are a tried-and-tested marketing tactic. They are used to create better interpersonal relationships with clients and provide in-depth information about your products and services. Webinars are very popular in the B2B community.
Interactive content has been on the rise. Many marketers and brands now use interactive marketing content to gain a wider audience. Let’s take a look at the list of interactive content marketing statistics for you below –
People are ditching their laptops, desktops, and TVs in favor of their mobile devices. This is why marketers now aim to target more content toward mobile ads. We will now look at some interesting mobile content marketing statistics-
Emails have been the go-to channel for businesses to promote their brands and products. Emails help with in-depth outreach and communication. But lately, email marketing has seen a gradual decline. Many marketers have started allocating their email marketing funds to other marketing channels instead. However, email marketing still has a very booming market and you might not know about it. This is why we have compiled some statistics for you –
There are various diversified content marketing channels that marketers use nowadays. We have compiled a list of statistics in connection to these channels for you to look at –
The COVID-19 outbreak was a massive setback for many businesses. Jobs went remote, and consumers started shopping online. As a result, businesses had to modify their marketing strategies in accordance with the pandemic. Here’s how companies navigated their way through this pandemic –
Now let’s talk about digital fatigue.
Wondering what that is?
It refers to the mental exhaustion which occurs from spending a lot of time on your digital screens. Digital fatigue has increased substantially during the pandemic because of people working remotely.
Many professionals have to devote a considerable chunk of their day flitting between different online platforms to communicate with their clients and colleagues effectively.
The increased usage of platforms like Zoom, Google Meet, emails, and messaging apps has begun to overwhelm everyone.
Consumers are also feeling the intense pressure of digital fatigue. Around ⅓ of consumers report feeling overwhelmed with digital fatigue. They get stressed about the number of devices and subscriptions they have to manage.
To battle digital fatigue, it is essential to balance your time. Try taking regular breaks from the screen to rest your mind and your eyes. Give yourself a chance to disconnect and relax.
Content marketing has a bright future ahead. As we have seen through the various content marketing statistics in this article, many businesses take content seriously as part of their marketing strategies.
More consumers prefer to engage with content rather than outbound marketing. This gives marketers an incentive to leverage the potential of this marketing strategy. As interactive content marketing sees a steady rise, new and innovative ways of promoting brands and products have come up in the marketing sphere. We are sure that content marketing will still dominate the market years from now.
So, to the 10% of those marketers who still are not using content marketing, we hope you join the bandwagon in the near future! Content is the future of innovative marketing.
With content marketing statistics, you can understand how impactful content marketing can be and why you should put in efforts to streamline the strategy for your business. They give you the nudge to take action.
You can see an increase in sales with proper content marketing. It draws readers, lures them to engage with your product or service, and pushes them further down the sales funnel.
A good 91% of B2B marketers use content marketing to get the target audience’s attention to their product or service. This means a major chunk of marketers are already into it & you should follow suit if you want results.