As a marketer, you’re probably aware that content marketing is a key part of any successful online marketing strategy. It is not surprising that it produces 3 times more leads per $. But, you may be wondering how to get your content seen. If you don’t address that, your entire endeavor will go futile.
But don’t worry!
In this post, we’ll provide you with some content promotion strategies to help your content get noticed. So, without further ado, let’s dive straight into the post!
Table of Contents
What Is Content Promotion?
Content promotion is the process of getting more people to see your content. You can do this through different methods, such as social media, email marketing, paid advertising, and search engine optimization. Promoting your content can reach a larger audience and achieve your business goals.
Before we jump to content promotion strategies, let’s learn more about the importance of promoting content.
Why Is Content Promotion Important?
Content promotion is important for several reasons.
First, it helps to increase the reach of your content, which means more people will see it and potentially engage with it.
Second, it helps build relationships with other people and organizations in your field, which can lead to more opportunities.
Third, it can help drive traffic to your website or blog, leading to more customers or clients.
And finally, it can help boost your search engine ranking, leading to more people finding your content when they search for relevant keywords.
So as you can see, content promotion is vital to any content marketing strategy. You’re missing out on many potential benefits if you’re not promoting your content. That’s why you need a content promotion strategy in place.
Learn about the top content marketing tips here.
Content Promotion Strategies That Work
Let’s look at the high-yielding content promotion strategies one by one.
1. Send fresh content to your email subscribers
If you’re looking for a way to promote your content and get more eyes on your brand, consider sending fresh content to your email subscribers. These are people who have already shown an interest in what you have to say, so they’re more likely to be receptive to your content promotion. Here are a few ideas for how to send fresh content to your email subscribers:
– Include a link to your latest blog post in your weekly newsletter.
– Create a special email blast featuring your latest content and send it to your subscribers.
– Add a link to your content in your signature line when you send emails.
This is a great way to keep your audience engaged and ensure they see your latest updates. Plus, it’s a great way to build relationships with your readers.
2. Share on social media
When promoting your content, social media is a powerful tool. Sharing your content on social media can reach a wide audience and get people talking about your work. But before you start sharing, there are a few things you have to keep in mind.
First, ensure you’re sharing high-quality content likely to interest your audience. No one wants to see a steady stream of low-quality content, so ensure you’re only sharing your best work.
Second, be strategic about when and where you share your content. Don’t just share for the sake of sharing; make sure you’re sharing when your audience is likely to be online and engaged.
Finally, remember to interact with your audience. If someone makes an effort to comment on your content, take the time to respond. Engaging with your audience will create a more positive and successful social media promotion campaign.
3. Leverage SEO to get organic traffic
If you’re looking for ways to promote your content, then you should definitely leverage SEO (Search Engine Optimization). SEO involves optimizing your content to rank higher in search engine results pages. This is important because it can help you reach a wider audience and get more traffic to your site.
You can do several things to optimize your content for SEO, including using keywords, optimizing your titles and descriptions, and creating backlinks. You can also use social media to promote your content and help it reach an even wider audience. So, if you’re not using SEO to promote your content, you’re missing out on a great opportunity.
4. Post in communities
One great option to promote content is to post it in relevant online communities. This could be a forum related to your niche or a social media group for content creators. When you post in these communities, be sure to add value to the conversation and avoid self-promotion. Share your insights and expertise, and offer helpful advice when you can.
If you build up a reputation as a helpful and knowledgeable community member, people will be more likely to check out your content when you share it. Just be sure not to overdo it; too much self-promotion can be a turn-off for other community members.
5. Make content easy to share
If you want your content to be shared, you need to make it easy for people to do so. That means you can add social share buttons and use other ways to make sharing your content as simple as possible. Using images and videos is also a good idea, as these are more likely to be shared than text-based content. Finally, you should ensure that your content is interesting and valuable, as this will encourage people to share it. By following these tips, you can make your content more shareable and promote it more effectively.
6. Go for paid ads and remarketing
There are many different ways to promote your content, and which one you choose will depend on your budget and goals. Paid advertising is a good option if you’re looking to reach a large audience quickly. You can use platforms like Google Ads or Facebook Ads to target specific demographics and interests. Remarketing is another option that can be effective, especially if you have an extensive database of email subscribers. With remarketing, you can show ads to people who have already visited your website or interacted with your brand. This can help increase brand awareness and attract people to your site.
7. Repurpose content
If you’re like most people, you probably have a lot of content sitting around that you’re not using. Whether it’s old blog posts, videos, or images, you can repurpose this content to help promote your business.
By taking the time to repurpose your content, you can get more mileage out of it and reach a wider audience. It is one of the best content promotion strategies.
For example, you can turn an old blog post into a video or infographic or use images to create social media posts or even ads. Not to mention, it’s a great way to save time and money. So next time you’re looking for content to promote your business, remember to look through your old stuff first. You might be surprised by what you find.
Repurposing content is an integral part of the content marketing process.
8. Monitor your competitor’s brand mentions
Keeping an eye on your competition is important. Not only do you want to be aware of what they’re up to, but you also want to be able to take advantage of any opportunities that arise. One way to do this is to monitor your competitor’s brand mentions. By tracking when and where their brand is mentioned, you can better understand what content resonates with their audience and promote similar content to your audience.
There are several ways to monitor your competitor’s brand mentions. You can do a simple Google search or set up Google Alerts. You can also use social media monitoring tools like Hootsuite or Mention. Whichever method you choose, ensure you’re monitoring various sources, including news articles, blogs, social media, and forums. By monitoring your competitor’s brand mentions, you can stay one step ahead and ensure your content promotion is on point.
9. Collaborate with others
There are several ways to collaborate with others to promote your content. One option is to guest post on other blogs or websites. This can be a great way to reach new audiences and get your name out there.
Another option is to collaborate with other content creators on social media. This could involve guest posting on each other’s channels, doing joint giveaways or social media takeovers, or simply promoting each other’s content.
If you want to promote your content more creatively, consider partnering with another brand or organization to create something unique. Whatever approach you choose, collaborating with others is a great way to reach new audiences and get your content seen by more people.
10. Include a video
One popular method to promote content is to include a video. Videos can be great for grabbing attention and getting your message across. You can use them to promote your products or services, to show off your company culture, or to tell your brand story. You can post videos on your website, social media, or video-sharing platforms like YouTube. (It is a good idea to use different types of content marketing formats.)
If you need help figuring out where to start, try creating a short video introducing your brand and highlighting what makes you unique. You can also include customer testimonials or behind-the-scenes footage to give viewers a personal look at your business. Whatever type of video you create, ensure it is high quality and engaging. Otherwise, you risk turning viewers off of your brand.
11. Make the most of the comment section
The comment section of a website or blog can be a great place to promote your content. If you take the time to comment on other people’s content pieces, you can build relationships with other bloggers and website owners. These relationships can be beneficial when it comes to promoting your own content.
When you leave comments, include a link to your website or blog so people can find your work. Also, add value to the conversation by leaving thoughtful and insightful comments. If you can establish yourself as an expert in your field, you’ll be more likely to get people to take notice of your content. So, if you’re looking for a way to promote your content, using the comment section is one of the best content promotion strategies.
12. Add internal links
As you create content for your website, include internal links to other pages on your site. This will help promote your content and encourage visitors to explore your site. When adding internal links, use relevant keywords and anchor text to help improve your site’s search engine optimization.
Additionally, ensure your links are placed in strategic locations within your content so that visitors will notice them and are encouraged to click through. By taking these steps, you can ensure that the maximum number of people see your content and that your site remains an authoritative source of information.
13. Asking questions to engage readers
If you want to engage your readers and promote your content, one of the best things you can do is ask questions. This gives your readers a chance to interact with you and helps them think about your content differently. Asking questions also shows that you value your readers’ opinions and are open to feedback.
Here are a few ideas for how you can use questions to engage your readers:
– Ask your readers for their opinion on a controversial topic you discuss in your content.
– Pose a question at the end of your content that encourages readers to leave a comment.
– Use social media to ask your followers questions about your content or their thoughts on a particular issue.
– Host a Q&A session on your blog or podcast where you answer questions from readers or listeners.
Asking questions is a great way to get your readers thinking about your content differently and encourage them to interact with you. That is the biggest content marketing benefit.
14. Tap into your network
If you want more people to see your content, there’s no better way than to tap into your existing network. Talk to your friends, family, and colleagues about your content and ask them to share it with their own networks. We already saw that you could also reach out to influencers and other people with a large following on social media and see if they’re willing to share your content. If you have a blog or website, share your content on your social media channels and reach out to other bloggers and websites in your niche to see if they’re interested in featuring your content. By promoting your content within your existing network, you can reach a larger audience and get your content out there. (Check out the top content marketing statistics here.)
15. Time your content promotion
The best time to promote your content depends on your audience and your goals. Promoting your content when people are most active on social media is a good strategy if you want to reach a wide audience.
For example, if you’re targeting a US audience, promoting your content during the evening and night is a good idea because that’s when people in the US are most active on social media. However, if you’re trying to reach a specific niche audience, promote your content when people in that niche are most active.
For example, if you’re targeting stay-at-home moms, promoting your content during the day is a good idea because that’s when stay-at-home moms are most likely to be online. Ultimately, it’s important to experiment and test different promotion strategies to see what works best for you and your audience. It should help you move leads down the content marketing funnel.
Take a look at our blog post on all about content marketing.
Start Implementing The Content Promotion Strategies In Style!
The above are just some of the many ways you can promote content and drive traffic to your site or reach out to social media users. As you can see, many options are available to you, so don’t be afraid to experiment and find what works best for your business.
Ultimately, the best way to promote your content will vary depending on your goals and audience. Choose the most effective content strategy.
But whatever method you choose, make sure you’re promoting your content in a way that will actually reach people and make them want to read it.
You can thank us once you start seeing results with our content promotion tactics!
Happy content promoting!
Here’s our content marketing guide.
Examples of content marketing include blog posts, newsletters, podcasts, social media posts, and videos. The aim is to provide relevant information and build awareness with the help of different formats that resonate with the audience.
Advertising, digital marketing, personal selling, public relations, sales, and sponsorships are the different categories your content promotion strategies fall into. They can help you yield great results.
To promote new content, you must send email series, share on social media, post in communities, make content easy to share, repurpose content, collaborate with others, create videos, add internal links, and monitor competitors.