Are you aware that video content is 1200% more effective than other types of content? No wonder you see videos around you all the time! However, creating video content can get overwhelming, especially if you’re unfamiliar with the different aspects of video production. But with the help of video script templates, the creation process gets easier for content marketers. 

In this blog post, we’ll walk you through the basics of writing video scripts and how to create one with 6 types of video script templates. So, hang on till the end, as we have your back. 

What Is A Video Script?

A video script is a written document that outlines the visual elements, dialogue, and audio for video production. Video editors and producers use it as a guide during the post-production process. You can use a video script for various videos, including commercials, explainer videos, and even corporate training videos. 

A video script typically includes a description of the video’s visuals, including the dialogue or narration. It may also include instructions for sound effects or music. In some cases, a video script may also have a shot list, which is a list of the specific shots that find their use in the video. 

Why Do You Need a Video Script?

If you’re thinking about creating a video, you may wonder if you need a script. The answer is that it depends on the type of video you’re making. You probably don’t need a script if you’re creating a video for YouTube or social media. You can just wing it and talk about whatever topic you want. However, a script is a good idea if you’re creating a corporate video or something more formal. It is an integral part of your video marketing strategy. 

A video script is a blueprint for your video. It includes all the important details, such as the story, characters, and dialog.

Whether yours is a commercial or a training video, a script can be helpful in the planning and production process. It can help you to organize your thoughts because it helps ensure that the video communicates the intended message clearly and effectively. It also helps keep the video focused and on track, preventing it from becoming too long or wandering off-topic. Overall, it ensures that all the elements of your video work together to create a cohesive final product.

Steps To Write a Script for a Video

Steps To Write a Script for a Video

Here’s how to write write video scripts stepwise:

1. Choose your target audience

When you’re writing a video script, it’s essential to think about your target audience. 

  • Who are you making this video for?
  • What are their needs and wants? 
  • What will resonate with them? 

You must keep your target audience in mind throughout the writing process and tailor your script accordingly. This is a crucial step because it will determine your video’s tone, content, and overall message. If you need to figure out who your target audience is, take some time to research your topic and think about who would be most interested in watching your video. 

Once you’ve chosen your target audience, you can start thinking about what kind of message you want to send and what kind of video will appeal to them. For example, if you’re trying to sell a product to a young audience, your video will be very different from the one trying to sell the same product to an older audience. Only then can you start writing your script.

2. Set a goal

If you want to write a video script, you first need to set a goal. What do you want to achieve with your script? Are you trying to entertain, inform, or both? Once you know what you want to accomplish, you can start thinking about

  • What kind of story you want to tell?
  • What are the main characters, and what do they want?
  • What obstacles will they have to overcome?
  • What will be the climax of the story?

Once you have a clear idea of the story you want to tell, you can start writing the script. Keep in mind that a video script is different from a traditional screenplay; it should be shorter and include visual elements to help the viewer understand what’s happening. If you can keep all of that in mind, you’ll be well on your way to writing a great video script.

3. Choose the video’s main character

When choosing the main character for your video script, you must consider who will be the most engaging and relatable to your audience. The main character should be someone whom viewers can connect with and root for, so avoid choosing a character that is too one-dimensional or uninteresting. It is also important to ensure that a short video format conveys the main character’s story effectively. If the story is too complex or convoluted, keeping viewers engaged won’t be easy. Ultimately, the goal is to choose a main character that will help make your video compelling and enjoyable to watch.

4. Create a rough outline

Before you start writing your video script, creating a rough outline is a good idea. This will help you organize your thoughts and ensure that your script is on track. Here’s how to create a rough outline for your video script:

  • Start with a general idea of what you want your video to be about.
  • Write down a list of the main points you want to cover in your video.
  • Organize your points in logical order.

Creating a rough outline for your video script will help you stay on track and ensure that your video is focused and well-organized.

5. Create a brief

Creating a brief for your video script doesn’t have to be complicated. You should know the goals, topic, and key takeaways. That way, you’ll have a good idea of your video’s goal. From there, you can start planning the specifics of your script. Decide what scenes you want to include, what action you want to take place in each scene, and what dialogue you want your characters to say (if it is that kind of a video). 

6. Write your script

It is now time to write a great script. Here are a few tips:

  • Keep it short and sweet. Viewers have a short attention span, so make sure your script is to the point.
  • Write in a conversational style. This will make it easier for your voiceover artist to read, and it will sound more natural to viewers.
  • Start with a hook. Grab viewers’ attention from the very beginning with an interesting opening.
  • Use strong visuals. Describe the settings and action in your script so that viewers can picture it in their minds.
  • Include a call to action. Tell viewers what you want them to do after they finish watching your video.

7. Edit your video script

There are a few things to keep in mind when editing your video script. First, you want to ensure that the video’s overall message is clear. That means including only the most important information and cutting out anything extraneous. 

Second, you want to ensure that the video flows smoothly from one scene to the next. That means being mindful of the pacing and making sure each scene transition makes sense. 

Finally, you want to ensure that the video is engaging and entertaining. That means including jokes, personal stories, and anything else that will keep viewers hooked. 

Here are a few tips to make the video editing process easier:

  • Read your script aloud to yourself or have someone else read it to you. This will help you catch any errors or awkward phrasing.
  • Break your script down into scenes or beats. This will make it easier to identify which parts you need to cut or rewrite.
  • Don’t be afraid to make changes. Even small tweaks can make a big difference in the final product.
  • Be willing to cut anything that isn’t working. It’s better to have a shorter, tighter script than a long, rambling one.

With these tips in mind, you should be able to edit your script with relative ease.

Video Script Templates

Here are a few handy video script templates to help you create your videos faster. 

1. How-to Video Script Template

When creating a how-to video, you must ensure that you make the steps easy to follow for the viewers. Instead of stuffing too much information in every step, you should break it down into smaller chunks.

Here’s what the script format of a how-to video script looks like. 

Hook – In this part, you have to tell the viewer what you will explain. Try to emphasize the value of giving the video. 

Intro – Talk about the topic as soon as possible to get the viewer’s attention. 

Steps – Mention the steps one by one and add the required details. Make it easy for the viewer to understand each step.

Call to action (CTA) – Tell them what they have to do next. You can take time to your website or direct them to another resource.

2. Educational Video Script Template

An educational video script has to be easy to grasp. If you are a business selling a product or service, it is doubtful that people will sit down to watch long videos. Therefore, you must convey the message in a concise manner with the key takeaways. Here is what the template of an educational video script looks like

Hook – To get viewers’ attention, tell them what they will learn in the video. 

Intro – Introduce the topic and tell why it is important for the viewers to stay tuned till the end of the video. 

Takeaways – Your video should have takeaways with context and background. Try to keep them as short as you can with the required details.

Call-to-action – At the end of the video, give them a proper CTA so they know where to go next. You can embed a link to your other videos or direct them to your website.

3. Product Tour Or Explainer Video Script Template

Product tour videos aim to break down the topic into tiny bits of information so that the viewers can grasp the concept. In this video, you must ensure you don’t bombard the viewers with too much information and always stay to the point. Here’s what the product tour/explainer video should be like:

Hook/Intro – In this section, you have to mention what the video is about and what the viewers can expect, followed by why they should watch it until the end.

Main points, features, steps – Mention the points or features of your product or service and explain them well. Try to be as quick as you can here without extra information. 

Conclusion or CTA – Give a logical conclusion to your video and ensure that you have a CTA, so the viewer knows what to do next. It is better to take them to the next stage in their journey.

4. Video Announcement Script Template

Announcement videos are for making company announcements, just as the name suggests. It could be a product launch or introducing a new feature. So while writing a video announcement script, you have to include three parts.

Hook/intro – Here, you have to grab the viewer’s attention and get them all curious to know what is in store for them. You have to entice the viewers to watch the video fully. 

Main points/Features – Get to the point and explain to the viewer how the new announcement is going to help them. 

Conclusion/CTA – It is now time to wrap up the video, and in this section, you have to add the CTA based on what your announcement was. It is a good idea to include additional information here. Also, don’t forget to thank the viewers for watching the video.

5. Video Testimonial Script Template

Most often, video testimonials don’t have a script, but if you present the client’s experience for providing a case study, you need a script. Include details in the video to show how effective your products or services are. 

Here’s a script of a testimonial video.

Intro – Give a quick introduction of the client and give a start to the testimonial by mentioning what the client’s company is into. 

Problem – In the problem part of the script, you can get the client to briefly explain how they were functioning before they got introduced to the product or service and mention the pain points. 

Results – In this section, you can ask the client to mention what help they got from your product or service. Try to include numbers as they have the maximum impact on viewers.

Impact – Ask the client to explain how your offering has made their work lives easier.

Conclusion or CTA – Finally, you can end the video with the overall verdict of the client after using your product or service. You can add a CTA to direct the viewers to your website or to your other video.

6. Brand Promotion Script Template

Brand promotion videos have different purposes. Their aim can be to educate potential customers about their vision and mission or their work culture to prospective employees. Regardless of the aim, you can look at a template for a brand promo video script.

Hook/Intro – Try to keep genuineness in the intro by starting with the comment of an employee or a happy customer. You have to bring out the personality of your organization through this video. 

Main points – Get into the video’s main message: the company culture, values, the USP, and so on. Try to focus on what the target audience treasures.

Conclusion/CTA – You can present a clear CTA such as ‘visit our website to know more. You can also present a takeaway here to finish off the video logically. 

Start Creating Highly-Converting Videos Using Our Video Script Templates

With the help of video script templates, you get a clear direction on creating videos that stand out from the competition and effectively communicate your message to your viewers.

Our video script templates are your go-to resource if you want to create amazing videos that convert. They provide guidance and structure to help you craft compelling videos that resonate with viewers. 

Start using them today to create videos that will fetch you outstanding results, and don’t forget to thank us later.   


1. How do you outline a video script?

Outlining a video script starts with deciding the purpose of your video. Once you have a clear idea, you can begin outlining your script by breaking down your video into sections and writing down the main points you want to cover in each section.

2. What to include in a video script?

When writing a video script, the most important thing to include is the video’s main message or topic, which has to be the script’s main focus. The script should also include descriptions of any visuals to be included in the video.

3. What is a video script format?

A video script format is the structure & layout of a script for video production. It includes all the elements of a script, including characters, descriptions & visuals. The format typically includes an introduction, body, & conclusion.