YouTube is the biggest video platform on the internet. With 2.6 billion active users per month, it’s the obvious choice for anyone who wants to create or share videos.
However, with so much competition, you must stand out to make your channel successful. But it can be daunting if you have to figure it all out alone!
If you need help, you are at the right place! We’ll teach you how to write YouTube titles that engage your audience and bring in views. It is worth mentioning here that these tips are tried and tested by our content marketing team!
So, without further ado, let’s get started.
Table of Contents
- Why Are Video Titles Important?
- Top Tips For Writing YouTube Titles For Videos
- Use Words Your Audience Can Understand
- Title Length Is Key
- Capitalize The First Letter Of Each Word
- Use A Number In Your Title
- Avoid Clickbait
- Use The Right Keywords
- Place Your Keyword In The Beginning
- Add Action Words to Your Title
- Add Hashtags
- Align With The Thumbnail
- Avoid Vulgar Language
- Make It Advertiser-Friendly
- Use A Call to Action
Why Are Video Titles Important?
Youtube video titles are essential because they help viewers find your video among the millions of others on the site.
A good title includes keywords that describe your video’s content and help it appear in search results.
A title that is too long or misleading can cause potential viewers to click away, so it’s essential to find a balance between being descriptive and concise.
A creative title that catches attention can also help your video stand out and attract viewers. Ultimately, the goal is to choose a title that accurately represents your video and helps it reach the widest audience possible.
Top Tips For Writing YouTube Titles For Videos
Here are the best practices to follow for YouTube titles,
1. Use Words Your Audience Can Understand
You may have the best video in the world, but if your title doesn’t accurately reflect the content of your video, viewers are likely to move on. That’s why it’s essential to use words your audience will understand in your YouTube titles. Using jargon or overly technical language is a big NO! Try using language that accurately reflects the content of your video.
For example, if your video is about changing a tire, you might use the title “How to Change a Tire.” This tells viewers precisely what they can expect to see in your video. And it’s likely to result in more clicks (and less frustration) than a title like “How to Fix a Flat.” So when creating titles for your YouTube videos, always keep your audience in mind and use language they will easily understand.
2. Title Length Is Key
No, we’ll not tell you to settle for short titles. We’re advising you to make the most of your title length. It’s best to make your titles as long as possible while keeping your videos easy to understand. Ensure that the title is long enough to be interesting yet not so long that it becomes cumbersome to read or hear. The ideal length for most titles is between five and six words (& a character count of 60), including any necessary keywords.
3. Capitalize The First Letter Of Each Word
One tip to make your YouTube videos more searchable is to capitalize the first letter of each word in your titles. This may seem like a small change, but it can significantly benefit how viewers find your videos. When you use the title case, your titles are more likely to appear in search results and are also more likely to be clicked on by viewers. It also makes your titles more readable and easier to understand. So, if you want your videos to be seen by more people, start with the title.
4. Use A Number In Your Title
There are a lot of YouTube videos out there, which means you need to do whatever you can to make your videos stand out. One way to do this is to use numbers in your titles. Numbers help grab attention and let viewers know exactly what to expect from your video.
For example, instead of titling your video “How to Make a Cake,” you could title it “10 Tips for Making the Perfect Cake.” This simple change can make your video more likely to appear in search results and get clicked on by viewers. So, if you’re looking for a way to make your videos more visible, using numbers in your titles is a great place to start.
5. Avoid Clickbait
Clickbait is a type of online content designed to lure readers or viewers into clicking on a link. The headline or title of the piece is usually sensationalized or otherwise misleading, leading the reader to believe that they will see something interesting, exciting, or valuable if they click through. However, clickbait content is often low quality, and the reader is disappointed or angry after clicking.
This can damage the reputation of your YouTube channel, and you wouldn’t want that to happen, right? For this reason, it is essential to avoid clickbait in YouTube titles. Instead, focus on creating quality content that interests and engages your audience.
6. Use The Right Keywords
If you want your YouTube videos to be seen by the broadest possible audience, choosing the right keywords for your titles is important. Keywords are the terms people search for on YouTube, and by including them in your titles, you can make your videos more visible in YouTube’s search results. When choosing keywords, it’s important to think about what people are likely to search for.
For example, if you have a video about baking a cake, some relevant keywords might be “cake,” “baking,” “recipe,” or “how-to.” You can also use keyword research tools to find popular keywords related to your topic.
7. Place Your Keyword In The Beginning
There’s no prize for guessing that YouTube titles that place the target keyword at the beginning are more likely to rank higher in search results. This is because YouTube’s algorithm favors titles relevant to the user’s search query. By placing the keyword at the beginning of the title, you are more likely to show up in search engine results and get more views.
Of course, this doesn’t mean you should stuff your titles with keywords. Your title should still be readable and make sense. But if you want to optimize your titles for YouTube’s search algorithm, placing the keyword at the beginning is a good practice.
8. Add Action Words to Your Title
Even if you use visual metaphors to describe your content, you’re still writing, which means you need to use action words. The trick is finding the right combination of words to tell the viewer what to do. For example, “build a better mousetrap” is an excellent title for a mechanical engineering tutorial. However, if your video explains the process of creating a painting, you might want to try “painting a masterpiece” or “do you remember me telling you…” The choice is yours. Make sure your video’s content matches the best possible title you could come up with.
9. Add Hashtags
Adding hashtags to your YouTube titles is a great way to reach a wider audience and get more views. Hashtags help people find videos on topics they’re interested in and make your videos discoverable. When adding hashtags to your titles, use relevant, popular hashtags relevant to your video’s content. You can also use a tool like Google Trends to see which hashtags are trending. Remember that you should only use a few hashtags in your title, as too many hashtags can make your video look spammy.
10. Align With The Thumbnail
When creating titles for your YouTube videos, it’s important to ensure they are aligned with your thumbnail image. That’s because the YouTube thumbnail is the first thing people see when they come across your video. This means that your title should accurately reflect your video’s content, and your thumbnail image should accurately represent the video itself.
A good title and thumbnail combo will entice viewers to click on your video, and it will also help to ensure that your video shows up in YouTube’s search results. So, to get the most views, take the time to create titles and thumbnail images that accurately reflect the video.
11. Avoid Vulgar Language
While it’s true that shock value can be effective in getting views on YouTube, using vulgar language in your titles is generally not a good idea. It will turn off potential viewers and lead to your videos being demonetized or even removed from the site. Also, keep in mind that your titles are likely to be seen by a wide range of people, so try to avoid offending anyone. Basically, if you want to avoid problems with your YouTube channel, it’s best to keep your titles clean.
Quick tip: There are times when you can’t avoid using obscene words in your titles. In that case, you can bleep them out or use asterisks.
12. Make It Advertiser-Friendly
As a YouTuber, you’re always looking for ways to grow your channel and reach a wider audience. And one of the best ways to do that is to make your titles advertiser-friendly. Advertisers are always looking for new channels to partner with, and they’re more likely to choose channels with titles that are clear, concise, and to the point.
That means no clickbait or misleading titles and no long, rambling titles that don’t give a clear idea of what the video is about. Keep your titles short and to the point, and you’ll be more likely to attract the attention of advertisers.
13. Use A Call to Action
A good title should be attention-grabbing and descriptive, but it should also include a call to action. A call to action or CTA is a phrase that encourages the viewer to do something, like subscribe to your channel or watch another video. Including a call to action in your title can be a great way to encourage viewers to take the next step, whether it’s watching another video or taking action on something you’re promoting. Just be sure to keep your CTA short and to the point; otherwise, it might turn viewers off.
Start Crafting YouTube Video Titles & Get Maximum Views
Making your video stand out from the crowd is indeed a task, but you can always start with the title and make it search-friendly and click-worthy. Use the tips you saw above to write youtube titles that get views and see the changes in your video’s rankings. You can get impressive results even with tiny changes. In fact, taking care of the smaller details is what makes all the difference.
You can thank us when your video starts getting more views!
Till then, Happy YouTubing!
While choosing a title for your YouTube videos, try keeping the title length optimal, avoid clickbait, add hashtags, use action words, use a number, say no to vulgarity, use a CTA and be advertiser-friendly.
To add a hashtag to your video title, you have to use the # symbol followed by the keyword related to the video. This way, it is easier for people searching for that hashtag on YouTube to find your video.
Changing the YouTube title can have a severe impact on your views. The right title can fetch you more views, while not following the best practices can reduce the number of views. Therefore, the views depend purely on the title.