Landing page content is key to conversions, trust and keeping visitors engaged. But writing good copy takes time, effort and sometimes a bit of magic. AI has made this process so much easier, with quick, data driven solutions to produce text that speaks to your audience.
This will show you how to use AI for landing pages step by step, which tools to use and how to get the most out of AI whilst making sure the output is polished, professional and effective.
Why Use AI Copy for your Landing Page
AI tools have become a useful tool for marketers and business owners because they make content creation easier. They save time by producing drafts in seconds so you can focus on refining and improving rather than starting from scratch.
This is especially useful for landing pages where every word must prompt action.
AI tools analyse data to produce content that follows proven formulas. For example they use data about audience behaviour to write headline grabbing copy, benefit focused text and strong calls to action.
By using AI you can align your landing page copy with strategies that convert.
But whilst AI can produce great starting points the content it produces often needs editing to feel natural and sound like your brand. AI works best when paired with human input to add context, emotion and personalisation.
This ensures your landing pages are unique, relatable and effective.
What AI Can Do for Your Landing Pages
AI tools produce landing page content that is clear, actionable and results focused. Here are some areas where AI adds value:
- Headlines: AI tools can produce multiple headline options in seconds. These headlines often include emotional triggers, questions or curiosity to make users pause and engage. For example instead of writing a generic headline like “Our Product Features” AI might suggest “Save Time and Work Smarter with Our Product.”
- Calls-to-Action (CTAs): The CTA is one of the most important parts of a landing page. AI tools produce CTAs that are urgent or simple, for example “Start Your Free Trial Today” or “Get Instant Access”. They analyse successful examples to produce options that match your goal whether it’s sign ups, purchases or inquiries.
- Body Text: AI is great at writing benefit driven copy that answers customer questions and builds trust. It focuses on how your product solves problems or makes life easier. For example it might say “Easily schedule your appointments in just three clicks” or “Cut your planning time by 50% with our app”.
- SEO Integration: Many AI tools help optimise your landing page copy for search engines. They place keywords in headlines, subheadings and body text to get your page visible online without making the content feel forced.
- Tone Adjustments: Whether you need professional, casual or playful copy AI can adjust the tone to match your audience’s preferences. A tool like Instacopy or Jasper can adapt one piece of content to different tones or platforms.
By automating these parts of content creation AI helps you build landing pages faster without sacrificing quality.
How to Use AI for Landing Page Content (Step by Step)
1. Set Your Goals and Audience
Before you start using AI take time to clearly define what you want your landing page to do. Are you promoting a free trial, collecting email sign ups or driving direct purchases?
Then outline who your audience is and what matters most to them. For example are they professionals looking for efficiency or consumers looking for convenience?
The more detail you give the AI the better the results.
2. Choose the Right Tool
Different AI tools have different strengths. Here are some of the best:
- Instacopy: For landing pages, it’s all about high converting copy with simplicity.
- Unbounce Smart Copy: For creating and testing variations of landing page text for optimisation.
- Jasper AI: For advanced, long form content with a focus on persuasion.
- Copy.ai: For short, impactful sections like headlines and CTAs.
- Writesonic: For eCommerce or product related landing pages.
Pick a tool that matches your content needs and budget.
3. Write Specific Prompts
To get the best out of AI your prompt must be clear and specific. For example instead of asking “Write landing page copy for a time management app” try:
“Write landing page copy for a time management app targeting professionals. How does the app save users at least 10 hours per week with automatic scheduling, deadline reminders and team collaboration features”.
This way the AI will generate content that’s relevant and actionable.
4. Edit
Once the AI has generated the content don’t use it as-is. Review the output, edit for clarity and add a personal touch to make it sound like your brand. Remove any generic language and replace with specific details about your product or service.
5. Test and Optimise
AI tools can generate multiple versions of your landing page copy so you can run A/B tests to find the best one. Tools like Unbounce or Google Optimize make this easy.
Focus on testing headlines, CTAs and benefit statements to improve conversions.
AI Landing Page Copy Best Practices
- Be Specific: The more detail you give the better the output. Include your audience, key benefits and tone.
- Focus on the Benefits: How does your product or service solve a problem or make life easier. People respond to clear value propositions.
- Don’t Over Automate: AI is a tool not a replacement for human creativity. Use it to get started but always refine and personalise the final output.
- Test Often: Use A/B testing to find the best copy. AI makes it easy to generate multiple versions to compare.
Best AI Tools for Landing Page Copy
- Instacopy: For high converting, audience focused landing pages.
- Unbounce Smart Copy: For marketers who need optimised, testable content.
- Jasper AI: For long form, persuasive content.
- Copy.ai: For short, impactful headlines and CTAs.
- Writesonic: For product descriptions and benefit driven text.
Conclusion
AI tools are a must have for anyone building landing pages. They make content creation easier, save time and provide solutions to improve conversions.
But while AI can generate great drafts it’s important to review and refine the output to make it unique and relatable.
Start with Instacopy or Jasper and use them to supercharge your landing pages. With the right balance of AI and human input you can create pages that resonate with your audience and get results.