Are you aware that there are 4.26 billion people using email worldwide? This clearly shows that there is no better channel to send your sales pitch to your target audience. However, you will get results only when you convincingly present the pitch. A sloppy and unprofessional pitch will only repel leads. 

If you want to write an email sales pitch that will interest your recipients, then look no further because we’ve got the perfect tips for you. Below, you’ll discover the best tips for writing an email sales pitch to convince your audience to purchase your product or service. 

Let’s get to it.

What Is An Email Sales Pitch?

An email sales pitch is a message sent to a potential customer to sell a product or service. You can send it as part of a larger marketing campaign, or it may be the only contact the potential customer has with the company. Either way, the goal is to convince the reader to buy what you’re selling.

An effective sales pitch should be concise and to the point and include all of the information that the potential customer needs to know to make a purchase. It should also include a CTA, such as a link to a website or a phone number to call.

Basically, writing email pitches is a part of sales copywriting.

When To Use An Email Sales Pitch?

An email sales pitch can be a great way to reach potential customers, but it’s essential to know when to use one. You don’t want to come across as pushy or sales-y, so it’s necessary to use email pitches sparingly.

A good rule of thumb is only to send an email pitch if you have something valuable to offer the recipient. This could be a new product, a special discount, or simply some helpful information that they are likely to find useful. 

Generally, it’s best to send a sales pitch a few days after the recipient has expressed interest in your product or service. For example, if someone signs up for your email list, you can follow up with a sales pitch a few days later. Also, if someone downloads a free trial of your software, you can email them a good sales pitch a few days after they’ve had a chance to use it.

Here, it will be helpful to know the concept of Email Marketing Funnel.

Best Tips To Write An Email Sales Pitch

Here are the tips that can improve your cold email copywriting skills and craft a great sales pitch,

1. Research your potential customer

Research your potential customer-email sales pitch

To write a successful email pitch, you must first identify your target audience and decide whether you will send the email to someone familiar with your product or someone who is not. If you are unsure about who your target audience is, do some research. Look into your ideal buyer’s demographics, psychographics, and digital behavior, and create buyer personas. Doing so will help you understand what they want and need from your product or service. You must craft a compelling pitch with a clear idea of your target audience. So, before you begin writing, think about who you are writing to and what you are trying to achieve.

2. Write an engaging subject line

A crucial first step is to write an engaging subject line. After all, that’s what your contact is going to see first. It’s also the first line of text in your pitch. If you want to get a person’s attention, you’ll need to grab it somehow. And the best way to do that is with writing creative email subject lines.

3. Greet your recipient

Greet your recipient-email sales pitch

When sending a sales pitch via email, you must start on the right foot by greeting your recipient. This shows that you’re courteous and professional, and it sets the tone for the rest of the email. It’s also a great opportunity to build rapport with the recipient by personalizing the greeting. If you can find out the recipient’s name, that’s even better. 

For example, you might say, “Hello, John” or “Hi, Jane.” If you don’t know the recipient’s name, you can still use a friendly greeting like “Hello” or “Good morning.” Whatever you choose, make sure it will make an excellent first impression.

4. Personalize

When you’re selling to someone via email, it’s essential to personalize your pitch. Generic, one-size-fits-all emails are less likely to be successful and often come across as impersonal and uninterested. So, how can you personalize your email sales pitch?

One way is to address the client by name at the opening of the email. This immediately shows that you’re interested in them, and it helps build rapport. You can also customize your pitch to address the specific needs and concerns of the client. This could involve tailoring your product to their industry or providing them with a discount or special offer. 

Finally, it’s important to be friendly and personable in your email. Avoid sounding like a robot, and take the time to build a relationship with the client. If you can do all of that, then you’re well on your way to closing the deal. This is an important copywriting tactic for emails.

5. Be concise

Be concise-email sales pitch

The shorter your cold email, the better. After all, you don’t want to bore your reader with something they’ve already seen many times before. People are busy and have lots of emails to read, so make sure your email is not too long. 

You can always add a lot more value. But, to secure a sale, you must cut corners wherever possible. If you go above and beyond what’s required, you’ll be able to impress your contact and convince them to purchase your product or service. 

Remember, you’re not only pitching a business you need to impress; you’re also pitching yourself as someone who can help them.

6. Include a value proposition

If you’re looking for a way to increase your sales pitch email response rate, consider adding a value proposition. A value proposition is a statement that outlines the unique value that your product or service can provide to the customer. It is a way to convince the reader that your offer is worth their time and attention. When done well, a value proposition can be a powerful tool for increasing sales. It forms an important part of copywriting.

7. Use an eye-catching email design

Use an eye-catching email design

You need to use an eye-catching email design to make your email sales pitch stand out. A well-designed email can grab the recipient’s attention and make them more likely to read your message. It can also help you build credibility and establish your brand. Here are a few tips for designing an effective email sales pitch:

  • Use a clear and concise headline that clearly states the offer.
  • Use engaging images and graphics to break up the text and add visual interest.
  • Use a strong call-to-action to encourage recipients to take action.
  • Keep the overall design clean and uncluttered for maximum impact.

By following these tips, you can create a sales pitch email that will get noticed and generate results.

Once you have a design you’re happy with, you can start incorporating it into your sales pitches.

8. Add statistics and data to your email pitch

Statistics can go a long way in getting people to sit up and listen to your words. While you can’t convince people who are not interested, providing statistics and data in your sales email pitch gives you a chance to persuade people who are. An interested person may get charged up to try your product or service. Be sure to present your product or service in the best light possible through your statistics. 

9. Build relations

Build relations

Building relations in an email sales pitch is important for a few reasons. 

First, it helps build trust between you and the potential customer. 

Second, it shows that you are a real person and not a bot trying to sell them something. 

Finally, it helps create a connection that can make the customer more likely to respond positively to your pitch. 

After all, if you can build a good relationship with the potential customer, you are more likely to make a sale.

10. Back up your claims

When making a sales pitch via email, it is crucial to back up your claims with evidence. This could include product reviews, data from your own testing, or even testimonials from satisfied customers. You will be more likely to convince potential customers to purchase by providing concrete evidence to support your claims. 

Additionally, backing up your claims shows that you are confident in your product and willing to stand behind it. This can instill a sense of trust in potential customers and make them more likely to do business with you.

11. Focus on the potential customer

Focus on the potential customer

It’s essential to focus on the potential customer in your email and what they stand to gain from using your product or service. This means highlighting the features and benefits that are most relevant to them and clarifying how your offering can solve their specific problems. This is a sign of good copywriting.

It’s also essential to keep your pitch concise and to the point, as potential customers are likely to delete emails that are too long or full of fluff. If you can focus on the potential customer and make a strong case for why your product or service is right for them, you’ll be more likely to make a sale. This is one of the best copywriting tips.

12. Using jargon and acronyms

Using jargon and acronyms

You should also avoid using too many big words and marketing jargon because, while it might make you sound highly knowledgeable, it will likely turn off your reader. Instead, you can use words that are familiar and easy for them to understand. Remember that your goal is to write something that will make your reader interested in what you are offering and encourage them to take action. So, be as creative as possible without being too confusing. After all, that is what copywriting is about. 

13. Include a call to action

In addition to all of the above, you need a call to action at the end of your pitch. This is the final step before you sign off, and it’s where you tell your reader what to do next. Depending on your product or service, you can ask them to visit a website, download a white paper, or enter their email address to receive further communications.

Make sure that your call to action is relevant to your audience and matches the content you’ve presented in your opening and subject line.

When writing your call to action, ask yourself these questions:

  • What am I asking my reader to do?
  • Is it a realistic goal?
  • Does it match the product or service that I’m promising?
  • Do I have everything I need to make the reader take action?
  • Is it clear and easy to understand?
  • Does it fit within my overall business and marketing plan?

14. Don’t forget to follow up

When you make a sales pitch via email, you must follow up with your potential client. This shows that you’re interested in doing business with them and are willing to put in the extra effort to ensure they receive your message. It also allows you to answer any questions they may have and address any concerns they may have about your product or service. Following up is a crucial part of the sales process, so make sure you don’t forget to do it.

Sales Pitch Email Templates

Check out a few email sales pitch templates if you need help crafting the email yourself,

  1. Hi {{First_Name}},

I’m happy we met at {{event_name}} as I believe that {{your_product}} can help you with {{prospect’s goal}}.

With {{your_product}}, you can easily speed up your repetitive tasks by 60%. 

Can we connect over a call for 10 minutes to discuss the benefits our product has to offer to your organization?

Best Regards,


The above example points out a common point by reminding the recipient about the previous meeting. Moreover, the tone is friendly, and the body explains the features of the product in a concise manner. There’s the use of personalization with a clear CTA at the end. 

  1. Hi {{First_Name}},

I am delighted to reach out to you after meeting you at {{event_name}} as I am sure that {{your-service}} will help alleviate your {{pain_point}}.

Our service helps reduce the dependency on multiple resources, thereby minimizing the  expenditure. 

Can you schedule a meeting so that we can discuss our service in detail? Here’s a link to my calendar <link>.

Best Regards,


Similar to the previous example, you can find a reference to an earlier meeting and the benefit of using the service in this email. A CTA in the last line asks the recipient to book a meeting. 

Get Ready To Write An Effective Email Sales Pitch!

An email sales pitch begins with writing out a short, catchy, and unique headline that encourages people to click on your email. Next, write a few introductory paragraphs to engage your readers and convince them that what you offer is valuable and worth their time. Finally, craft a conclusion that will leave your reader wanting more.

As you can see, crafting an effective email pitch isn’t daunting as long as you follow the above guidelines. You can write something that will encourage your readers to take action. And if you keep all of this in mind as you craft your next pitch, you will be able to write something that will make your reader click, open, and engage with your content. So, go ahead and start pitching today!


1. How should your sales pitch email be when you are selling a product?

Your email sales pitch should convince the recipient that your product will work for them. You can do that by showcasing the benefits of your offering & how it can change the way the potential customers do a particular task. 

2. How to send a sales pitch through email?

To write an email sales pitch that converts, you must do your research, keep the subject line engaging, be concise, build relationships, use an eye-catching email design, back up claims, add a CTA, and follow up.

3. How long should a sales pitch email be?

Ideally, the length of a sales pitch email should be between 50 & 125 words. You can even go up to 200 words, but anything beyond that would be too lengthy. You can’t have paragraphs of text in your email as it looks boring.