Have you heard that in 2023, ecommerce sales will touch 20.8% of retail sales globally? It definitely seems like a good time to start your ecommerce website, doesn’t it? Well, yes, it is! However, copywriting is an essential skill for anyone in the ecommerce industry. But you must use it in your favor to help move in the right direction, or you might not get the desired results.
Don’t worry, as we have your back. In this blog, we’ll discuss 13 tips that will help you hone your copywriting skills and produce better results for your ecommerce website.
Table of Contents
What Is Ecommerce Copywriting?
Ecommerce copywriting involves writing copy for an online store to promote and sell products or services. This includes writing product descriptions, category descriptions, blog posts, and other types of content that will help store visitors make purchasing decisions. The goal of ecommerce copywriting is to convert website visitors into paying customers.
To be successful, ecommerce copywriting must be persuasive. It must also be clear, concise, and keyword-rich, as this will help your store’s content rank higher in SERPs.
Ecommerce copywriting differs from other types of copywriting because it must consider the unique challenges of selling online. To be successful, ecommerce copywriters must try to understand the needs and concerns of online shoppers and craft persuasive arguments that address those needs. You must build trust and create urgency.
Ecommerce Copywriting Tips
Let’s get straight into the copywriting practices to write for ecommerce websites.
1. Know your target audience
Ecommerce copywriting is all about knowing your target audience and understanding what they want to hear. Who are you writing for? What do they want to see? What will resonate with them? These are all critical questions to answer before you start writing. Once you know your target audience, you can start to craft a copy that speaks to them directly. Make sure that it is relevant and meets their needs. It also means using the right tone and language to appeal to them.
Understanding your target audience is essential to creating a compelling ecommerce copy. For example, if you’re selling products to a younger audience, you’ll need to use a different tone than an older audience. The same is true in the case of global vs. local audiences.
2. Write catchy headlines
Your headline is your first (and sometimes only) chance to make a good impression, so it’s essential to make it count. In ecommerce, your headline needs to do two things: grab attention and convince the reader to keep reading. You can use some of the following tips:
- Use strong, active words.
- Use numbers and statistics.
- Keep it short and to the point.
- Use keywords that will help your headline show up in search results.
- Make it benefit-focused rather than product-focused.
Whatever you do, you have to ensure that your headlines are both attention-grabbing and informative, which is what you need to convince readers to stick around.
3. Use SEO to drive targeted traffic
There are many moving parts to successful ecommerce copywriting, but one of the most important ones is SEO. Search engine optimization ensures that your copy is seen by those interested in your offering. It also helps drive targeted website traffic, which is essential for conversion rates. To use SEO in your ecommerce copywriting, perform keyword research to identify the terms potential customers use to search for products like yours.
Once you’ve identified some relevant keywords, incorporate them into your copy in a way that sounds natural and makes sense for your business. Remember to use long-tail, more specific, and less competitive keywords for the best results.
4. Choose shorter sentences
You need to convince the visitor to your website to buy your product, and you only have a few seconds to do it. That’s why it’s essential to choose shorter sentences that get straight to the point. You don’t need to worry about being flowery or poetic; just focus on making your case and being as clear as possible. Bullet points and lists can also be helpful in ecommerce copywriting, as they make it easy for readers to scan and find the information they’re looking for.
5. Focus on benefits over features
In ecommerce, it’s essential to focus on the benefits of your products rather than the features. Why? Because benefits speak to the customer’s needs and desires, while features simply describe what the product does.
Let’s say you’re selling a new type of toothbrush. A feature of the toothbrush might be that it has soft bristles. But the benefit is that it’s gentle on the gums. The audience is more interested in what the brush can do rather than its features. Hope you can understand the difference! This indicates that when you’re writing ecommerce copy, always keep the customer’s needs in mind and focus on the benefits of your product.
6. Create urgency
This is one of the best copywriting secrets. There are a number of reasons why you might want to create a sense of urgency.
- It can encourage customers to buy sooner rather than later. If customers believe a product is in limited supply or the sale won’t last long, they may be more likely to purchase.
- It can also help to increase conversion rates by creating a sense of urgency. When customers feel like they need to act fast, they are more likely to complete a purchase.
- You can use it to boost average order values. If customers feel like they need to buy multiple items to take advantage of a sale, they may be more likely to do so.
- Whether or not you choose to use urgency in your ecommerce copywriting will come down to your specific goals and objectives. However, it is definitely something worth considering if you want to increase sales and conversions.
Also, try using copywriting formulas for help.
7. Make your copy easy to scan through
When it comes to ecommerce copywriting, it’s essential to make your copy easy to scan. That’s because most people don’t read online copy word for word; they skim through it, looking for the information they need. If your copy is easy to scan, they’re more likely to find what they’re looking for and be more likely to make a purchase. You can do a few things to make your copy more scannable, such as using short paragraphs, bullet points, and highlighting keywords and phrases. And don’t forget to use strong calls to action to encourage potential customers to take the next step.
8. Overcome objections
Are you wondering why you should care about overcoming objections in ecommerce copywriting? The answer is that if you don’t, your website’s conversion rate will suffer. By understanding your potential customer’s objections and addressing them in your copy, you can increase the likelihood that they will purchase.
By addressing objections head-on, you show that you’re aware of potential customers’ concerns and that you have solutions to address them. This can be a powerful way to convert visitors into customers.
9. Use sensory words
Sensory words evoke the five senses: sight, sound, smell, taste, and touch. They can help to create a more vivid and engaging experience for the reader. In addition, they appeal to emotions.
For example, if you’re selling a luxurious or indulgent product, you might use words like “rich” or “decadent” to describe it.
On the other hand, if you’re selling a product that is soothing or calming, you might use words like “relaxing” or “tranquil.” Using sensory words gives your readers a better sense of what your product is like and why they should buy it.
10. Build anticipation in your copy
It’s no secret that people love a good deal. And when it comes to ecommerce, one of the best ways to get people excited about your products is to build anticipation in your copy. This means creating excitement around your products, so that people can’t wait to get their hands on them. There are a few different ways to do this, and the best approach will vary depending on your products and your audience. But in general, you can try using phrases like “coming soon,” “limited time only,” or “while supplies last.” Try running a contest with a prize that’s only available for a short period of time. Whatever approach you take, you must aim to get people excited about your products to make them purchase.
11. Provide customer deals
There are several reasons why you might want to provide customer deals in your ecommerce copywriting.
- It can help build customer loyalty by incentivizing customers to keep coming back.
- It can help to increase sales by making your products more attractive to potential buyers.
- It helps improve your brand image by showing that you’re willing to go the extra mile for your customers.
- It can simply make your customers happy, which is always a good thing.
Ultimately, whether or not you choose to provide customer deals in your ecommerce copywriting is up to you. But if you’re looking for ways to build loyalty, increase sales, and improve your brand, it’s definitely worth considering.
12. Avoid negative language
When writing ecommerce copy, it’s essential to avoid negative language. This means avoiding words and phrases like “don’t,” ” won’t,” and “can’t.” Negative language can out-off potential customers and make your brand seem less trustworthy. Instead, focus on using positive language that promotes your products and services. Use phrases like “you can” and “we will” to show customers what you can do for them. Using positive language can make a more positive impression on visitors and increase your chances of making a sale.
13. Use strong CTA
You know you need to use strong calls to action (CTAs) in your ecommerce copywriting, but you might not know how to make them effective. Strong CTAs are essential for driving conversions, and they can be the difference between a successful website and one that fails to meet its potential. To drive conversions, write a CTA that stands out and is relevant. Ensure that you use persuasive language. Also, CTAs usually take the form of a button or link, and their placement is prominently on the page so that users can’t miss them. While there is some debate about the best design and placement for CTAs, there is no debate about the importance of using strong calls to action in ecommerce copywriting.
Ecommerce Copywriting Benefits
Ecommerce website owners can benefit from professional copywriting in a number of ways.
1. Improved search engine visibility
Professional copywriters know how to use keywords and phrases to help your website rank higher in search engine results. This can mean more traffic and more sales for your business which is the biggest benefit of copywriting.
2. Increased conversion rates
Good copywriting can persuade website visitors to take the desired action. It can be purchasing, signing up for a newsletter, or downloading a white paper.
3. Greater customer engagement
Compelling copywriting keeps website visitors engaged and encourages them to stay on your site longer. This can lead to repeat visits and customers more likely to convert into paying customers.
4. Strong brand identity
Professional copywriting can help to create a strong brand identity for your website. By crafting compelling and persuasive copy, you can communicate what makes your website unique and valuable to potential customers.
Also read copywriting for social media.
Work Towards Improving Your Copy To See Results!
Writing persuasive and compelling copies that convince visitors to take action is a must for every ecommerce website. To do this, you need to understand your audience and what they’re looking for. You also need to write clear and concise copy that is free of errors. Needless to say, your goal is to get the customer to buy your product.
Try following the 13 tips above and see your sales take a new turn! You can thank us when your cash registers start ringing and we are waiting for that to happen.
Ecommerce is helping the copywriting industry by providing a new outlet for copywriters to work towards. Previously, copywriters worked only with traditional businesses, but now they have more platforms to build a client base and steady income.
To make a career out of ecommerce copywriting, you need to be a strong writer with a knack for persuasion. You also need to understand the basics of SEO & how to write for the web. It also helps to have some experience with ecommerce platforms.
An ecommerce copywriter is a writer who specializes in creating compelling, persuasive copy for online stores. Ecommerce copywriters understand how to craft a compelling sales message & how to optimize it for search engines & social media.