Do you know you can make $70,413 on average as a copywriter? However, like all things fabulous, becoming a professional copywriter requires hard work and dedication. To reach the top of your game, you’ll need to practice and hone your craft. To help you out, in this post, we’ll discuss some of the top copywriting exercises to help you become a pro copywriter. They are tried-and-tested ones that will work if you are serious about improving your caliber.
So, without further ado, let’s get straight into the post!
Table of Contents
- Copywriting Exercises That Can Turn You Into A Pro Copywriter
- 1. Read Copywriting Books
- 2. Practice 3 New Headlines Daily
- 3. Try Turning Something Normal into Out-of-the-box
- 4. Handwrite Famous Ads
- 5. Ask Regular People Why They Buy Stuff
- 6. Pay Attention To Ads
- 7. Improve your vocabulary
- 8. Handwrite Sales Letters And Promos
- 9. Pay Attention To Emails
- 10. Learn To Be Conversational By Reading Fiction
- 11. Do A 10-Minute Free Writing
- 12. Learn How To Persuade
- 13. Write The Intro In The End
- 14. Study Psychology & Human Behavior
- 15. Read Your Copy Out Loud
- 16. Make A Folder To Add Stats, Studies, Examples
- 17. Practice Rewriting Ad Signs In Your Head
- 18. Find Long-Form Copy And Make It Short
- 19. Focus On The Benefits, Not Features
- 20. Trim To Make Copies Shorter
- 21. Wear Earplugs
- 22. Use “The Caveman Voice” While Editing
- 23. Get Feedback From Others
- 24. Create Several Different Conclusions
- 25. Keep An Eye Out While In The Real World
Copywriting Exercises That Can Turn You Into A Pro Copywriter
Let’s look at the top copywriting exercises that can hone your skills.
1. Read Copywriting Books
Reading copywriting books is a great way to learn about the craft of writing persuasive copy. By reading such books by experts, aspiring copywriters can learn the basics of persuasive writing and advanced techniques to create effective and engaging copy. In addition, these books offer great advice on how to develop a successful copywriting career and craft copy that stands out from the competition. With the right books, you can become a pro in the field.
Also read our blog post on what copywriting is.
2. Practice 3 New Headlines Daily
Writing headlines can help develop creativity and a mastery of the written craft. Spending just a few minutes each day to practice writing three new headlines can help hone copywriting skills and help to develop an eye for what a great headline looks like. Through regular practice and dedication, any aspiring copywriter can become a pro in no time.
Read about the benefits of copywriting.
3. Try Turning Something Normal into Out-of-the-box
Copywriting is an integral part of marketing. A good copy can make a massive difference in the success of a business. To become a pro copywriter, practice turning a normal copy into an out-of-the-box one. This involves coming up with creative, eye-catching headlines and content. Researching customer pain points and using storytelling techniques can also help make a copy stand out. With practice, you can become a pro.
4. Handwrite Famous Ads
Handwriting famous ads gives you a chance to see what kind of language and tone works best for different types of ads and get a feel for how to write in a way that captures the audience’s attention. It’s also interesting to compare how other businesses have used words and phrases to make an impact, so you can learn from the best and use these lessons when creating your own copy.
5. Ask Regular People Why They Buy Stuff
This is one of those copywriting exercises that is quite innovative but totally worth it. As a pro copywriter, it is essential to understand why people buy certain products and services. Talking to regular people is a great way to gain insight into their motivations and thought processes when making purchasing decisions. By asking regular people why they buy the things they do, you can gain valuable insight into how to shape your copywriting for maximum effectiveness.
6. Pay Attention To Ads
The best way to become an expert copywriter is to pay attention to ads. Ads can provide valuable insight into the strategies and tactics used to create compelling copy. By studying the techniques used in ads, you can learn how to craft compelling copy that will resonate with your audience. Additionally, ads can provide a great source of inspiration for your writing and help to hone your creative skills as a copywriter.
7. Improve Your Vocabulary
Improving your vocabulary is a key factor in becoming a successful copywriter. Building a strong vocabulary base gives you better access to the language and allows you to write more effectively and succinctly. To improve your vocabulary, read extensively, look up words you don’t understand in a dictionary, and practice using the new words in your writing to cement them into your brain. Make your thesaurus your new best friend, and see the results. You can become a pro copywriter in no time with focus and dedication.
8. Handwrite Sales Letters And Promos
Taking the time to handwrite letters and promos allows you to focus more on the creative aspects of the piece, such as the tone, word choice, and overall message. In addition, handwriting lets you slow down and think more carefully about how to communicate your message best and make an impact, allowing you to practice refining your message for maximum effectiveness.
9. Pay Attention To Emails
As a copywriter, paying attention to the highly-converting emails hitting your emails is essential. Consider the format of the email, the desired tone and style, the target audience, and any other relevant factors. This helps to create engaging and effective content that will capture the reader’s attention and leave them wanting more. Taking the time to consider these details can make a big difference in the quality of your email copy.
10. Learn To Be Conversational By Reading Fiction
To be a successful copywriter, you have to choose a conversational tone. That means using language readers can easily understand and relate to and avoiding overly technical terms and jargon. When you write conversationally, you can better connect with your target audience, which will help you create more effective copy. You can start reading fiction dialogue to learn how to go about it. You would have often seen many writers write conversational dialogues in books that keep readers gripped. Reading them will go a long way in improving your skills. This is definitely one of my favorite copywriting exercises.
11. Do A 10-Minute Free Writing
Becoming a pro copywriter requires dedication and hard work, but it all starts with a 10-minute free writing exercise. This exercise can help to get the creative juices flowing and to start formulating ideas. The best way to do this is to pick a topic, set a timer for 10 minutes, and start writing without interruption or judgment. Doing this regularly will help to develop a good sense of structure, rhythm, and style when creating a copy. This copywriting exercise can also help to break through writer’s block.
12. Learn How To Persuade
It is essential to learn how to persuade effectively. You can do this by studying the psychology of persuasion and understanding the principles behind it. Practicing writing persuasive copy and becoming familiar with different persuasion techniques is also essential. You can become a pro by understanding the fundamentals and having a solid foundation of knowledge and skills.
13. Write The Intro In The End
Writing a strong introduction is an essential part of becoming a professional copywriter. It can be tempting to write the introduction first, as it sets the tone and draws readers in, but it’s important to save it for last. This allows you to craft and refine the introduction based on the content of the piece and ensures that it is as effective and engaging as possible. Writing an intro at the end also ensures that it ties in nicely with the rest of the copy and helps to bring the overall piece. Practice this and see how better your copies look!
14. Study Psychology & Human Behavior
By studying psychology and human behavior, you can understand how people think and react to different types of messaging and language. With an in-depth knowledge of psychology and human behavior, you can craft persuasive and engaging content that resonates with the target audience. So, invest as much time as you can to understand human psychology when it comes to purchasing.
15. Read Your Copy Out Loud
This is a great copywriting exercise to enhance your skills as a writer. Reading your copy aloud allows you to hear the words you have written, which can help identify any potential issues with clarity, grammar, or structure. Additionally, reading your copy out loud can help to improve the flow and rhythm of the writing and make sure that it reads as naturally as possible.
16. Make A Folder To Add Stats, Studies, Examples
Create a research folder and add charts, stats, case studies, and other such data so that you have enough to provide as proof in your content. Persuasion is sometimes not enough, and you must focus on providing claims backed by evidence. It would drive home the message faster. Do this copywriting exercise, and you will see how your writing is a notch higher than that of mediocre copywriters.
17. Practice Rewriting Ad Signs In Your Head
The key to becoming a successful copywriter is practice, practice, practice! One of the best ways to sharpen your skills is to practice rewriting ad signs in your head when you are on the go. This means that when you see an ad or promotional material, take a moment to stop and think about how you would rewrite the message. Take note of the key points and the writing style, and then rewrite the ad in your head using your voice and ideas. This exercise will help you become more creative and work on different types of copywriting.
18. Find Long-Form Copy And Make It Short
This is one of the easiest copywriting exercises around. Take a long-form copy and condense it into a shorter, more effective version. Start reading the copy multiple times to understand the message better, identifying keywords or phrases that convey the main point. Eliminate unnecessary words or phrases to shorten it. This practice will improve your copywriting skills.
19. Focus On The Benefits, Not Features
This is one of the best copywriting exercises. It involves practicing focusing on the value of their product or service and focus on the benefits, not features. For example, instead of saying a product has a “high-quality steel frame”, say it is “durable and will last for years”. By focusing on the benefit, copywriters can better highlight the value of their product or service and increase sales. Additionally, copywriters need to be able to show how the product or service will be beneficial.
20. Trim To Make Copies Shorter
To make your copy shorter, practice trimming or cutting out unnecessary words and phrases. This can be a difficult skill to master, as it requires understanding which parts of your copy are needed and which you can remove. Basically, it is about removing the fluff. Once you have a better idea of how to do this, it can drastically improve the quality of your writing and help you become a more effective and successful copywriter.
21. Wear Earplugs
This is more of a tip than a copywriting exercise, but it works for our team of copywriters every time! Wearing earplugs while writing can be an effective way to give you the silence you need to focus more on your writing, allowing the words to flow more freely. It also helps block out background noise that could distract you from the task. Moreover, wearing earplugs can be a great way to give yourself some mental peace, allowing you to relax and be more creative with your writing.
22. Use “The Caveman Voice” While Editing
As a copywriter, trying to use “The Caveman Voice” when you sit to edit is the best thing you can do. Basically, you have to use words that a caveman can understand but let me warn you that you don’t need to dumb it down. Cavemen were not fools as they invented the amazing stuff we use to date. It is just that the words have to be easy to understand.
23. Get Feedback From Others
It is essential for any copywriter, from novice to expert, to get feedback from others. Receiving constructive criticism from peers, colleagues, and clients can help you identify areas where you can improve your work and hone your craft. Additionally, it can give you a better idea of what works best for different audiences and provide valuable insight into current trends in the industry. Making use of feedback is one of the best copywriting secrets to become a great copywriter.
24. Create Several Different Conclusions
It is essential to create several different conclusions for your copy that are engaging and effective. Different types of conclusions can include:
- A call to action.
- Tying back to the introduction.
- Summarizing the key points.
- Providing a sense of resolution.
It is important to be able to craft conclusions that are relevant to the topic and resonate with the audience. With practice and creativity, any copywriter can become a pro at crafting powerful conclusions.
25. Keep An Eye Out While In The Real World
The real world can be an invaluable tool. Keeping an eye out for trends, understanding the target audience, and paying attention to the language used by the competition can all help give writers the insight they need to produce an effective and engaging copy. Additionally, understanding consumer behavior and staying ahead of the curve in terms of content can also give you the edge you need.
Bonus: Try using AI copywriting tools to simplify your task of crafting copies.
Get Ready To Sharpen Your Copywriting Skills!
You can’t become an expert copywriter overnight. It is a skill that takes time to master. But with the right copywriting exercises, you can get closer to your goal faster. What you saw above are some exercises that will help you become a pro copywriter. With practice and dedication, you’ll be able to write compelling and creative copy that will resonate with your audience. So why wait? Get started on your copywriting exercises today! And when you become a successful copywriter, don’t forget to thank us!
Till then, happy learning!
Do read our copywriting guide.
Practicing copywriting can involve reading copy from other writers, writing headlines & taglines, & creating content for practice clients. Further, consider taking a class or joining a community & get feedback from others. Additionally, keep up with the latest trends in copywriting.
The core copywriting skills include understanding the target audience, creating a compelling message, using the right tone and language, and having the knowledge of SEO & social media best practices to ensure their content reaches the right people.
Copywriting for email marketing, paid ads, landing pages, & messenger bots are some of the areas that can fetch you a handsome income as a copywriter. You can expect more opportunities if you polish your skills in these areas.