Do you know that there’s a strong connection between conversion and copywriting? A good copy can increase conversions by 113%. You just have to make sure you’re using the right copywriting techniques. However, you’re not alone if you struggle to increase your conversion rate. Luckily, you are at the right place! In this post, we’ll share a few simple conversion copywriting tips that can make a big difference and help you get more conversions.
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Table of Contents
What Is Conversion Copywriting?
Conversion copywriting is a form of copywriting focused on driving conversions or the act of turning leads into paying customers. Conversion copywriting is about understanding your audience and developing creative ways to get them to take the desired action. This might include anything from landing pages that prompt visitors to sign up for your email list to social media posts that encourage people to download your free guide.
Conversion copywriting differs from other types of copywriting because it aims to convert visitors who are not yet customers. This is the major conversion copywriting vs copywriting difference.
Businesses use conversion copywriting to sell products or services that require an up-front investment, such as a membership fee or a product purchase.
Why Is Copywriting Essential For Conversions?
Copywriting is essential for conversions because it is the art of persuasion. A good copywriter knows how to use words to convince someone to take the desired action, whether it’s buying a product or signing up for a service. Copywriting is about understanding what motivates people, their fears, and what they are looking for. Once you know these things, you can write a copy that speaks to them personally and convinces them to take the action you want.
Conversions are the lifeblood of any business, and copywriting is one of the most important skills you must have to increase conversions. Whether you’re writing an email campaign, creating a landing page, or crafting social media ads, your goal should always be to persuade your audience to take the desired action. Understanding the psychology of persuasion and using the right copywriting techniques can drastically increase the likelihood of getting people to convert.
Top Conversion Copywriting Tips
Here’s a list of our carefully curated conversion copywriting strategies & tips that have helped many businesses improve their bottom line.
1. Consider the audience awareness level
Audience awareness is the level of understanding an audience has about your product or service. The higher the awareness level, the more likely they will take the desired action, like signing up for a newsletter or downloading your app. When you’re writing a conversion copy, it’s essential to consider how much information your audience requires to understand your offer to make a decision. You can add this information to your website, your marketing materials, and your copy.
2. Spend time on the introduction
The introduction to conversion copywriting piece is an important place to start. It’s where you can introduce your reader to your product or service and explain why they should consider using it. You must try to capture the reader’s attention and encourage them to continue reading. This is where you should set the tone for the rest of the piece. You must ensure that your reader feels like they’re in good hands and that you will help them solve their problem.
3. Make your content easy to skim
When you write an easy-to-skim copy, visitors understand the main points quickly, making you more likely to convert them into customers. The easiest way to make your copy easy to skim is by keeping it well-organized and easy to follow with short, punchy sentences. It would help if you also keep your paragraphs to the point. Additionally, it would help if you used clear and concise language so that your visitors will understand what you are saying without reading through a long paragraph.
4. Sell a Benefit instead of a Feature
Benefits make your product or service stand out from the competition. They convince a customer to take the plunge and buy what you’re selling. This way, you can convert more leads into paying customers. When you sell a benefit, your potential customer sees the value in your offering and is more likely to take action. This is because benefits are tangible and leads can see them as an improvement over their current situation.
For example, if you’re selling a software solution that helps businesses save time, you might write, “Save time with our easy-to-use interface.” This is a benefit because it’s a tangible improvement over the status quo.
5. Leverage FOMO
Fear of missing out (FOMO) is a powerful psychological motivator you can use to increase conversions on your website. That’s true because we’re more likely to take action when we’re afraid to miss out on something. In the case of conversion copywriting, this means clicking through your website’s pages and converting leads into customers. By creating compelling copy that addresses FOMO, you can increase conversions significantly.
Here are a few tips on how to do it:
- Use language that creates a sense of urgency, such as “act now” or “limited time only.”
- Use social proof to show that other people are taking advantage of the offer.
- Use scarcity tactics, such as limited stock or time-sensitive offers.
- Highlight the benefits of taking action, and make them seem irresistible.
6. Craft Catchy Headlines
Crafting catchy headlines is integral to conversion copywriting because your headline is often the first thing potential customers will see. A good headline can make the difference between someone clicking through to your website or moving on to something else.
To craft a catchy headline, start by brainstorming a list of keywords and phrases that are relevant to your product or service. Once you have a list of potential keywords, try to come up with a pun or play with words that will grab attention.
You can also be creative with your word choice, using unexpected or surprising words. If you’re stuck, try looking at headlines from other websites for inspiration. Once you have a few potential headlines, test them out to see which ones are most effective. With a bit of practice, you’ll be able to craft catchy and compelling headlines.
7. A/B Test Different Headlines
In continuation with the last tip, one of the best ways to find the right headline is to test different options using A/B testing. A/B testing is a method of comparing two versions of a piece of copy to see which one performs better. For example, you could test two different headlines and see which one gets more clicks. Trying different headlines is a great way to find the best option for your audience and your goals.
8. Craft persuasive copy
It is important to remember that your goal is to persuade the reader to take a specific action, such as making a purchase or signing up for a newsletter. This means using persuasive language and structuring your argument is a must to convince the reader to take the desired action. Try to use copywriting formulas to get some help.
Here are a few of the most common methods:
1. Appeal to Emotion: One of the simplest ways to create persuasive copy is to appeal to emotion. You can do this by using phrases like “You’ll feel better” or “You’ll look great.” This type of persuasion is often effective because it taps into our natural instinct to want to feel good about ourselves.
2. Use Stories: Another common technique for creating persuasive copy is to use stories. This type of persuasion uses real-life examples to illustrate a point. This can be very effective because it makes the argument more relatable.
3. Use Statistics: Statistics can also be very persuasive in a persuasive copy. This type of persuasion uses data to back up an argument. This can be especially effective when used in conjunction with stories.
9. Use power words
Power words carry a lot of weight and can help increase conversions on your website. You can use them often in headlines, descriptions, and the body of your content to create a sense of urgency and authority. When used correctly, power words can help your website stand out from the competition and attract more visitors. They are one of the most powerful marketing tools available to you.
10. Ask Questions
One of the best ways to get the reader to take action is to ask them a question. Questions can be very effective in conversion copywriting because they:
– Get the reader to stop and think about what you’re saying
– Help the reader to see how your offer can benefit them
– Encourage the reader to take action
So, if you want to improve your conversion copywriting, consider asking your readers a few questions. It just might be the push they need to take the next step.
11. Provide social proof
When it comes to conversion copywriting, social proof can be powerful. It essentially involves using testimonials, reviews and other social proof to show potential customers that your product or service is popular and well-liked. This can effectively persuade people to convert, as it helps build trust and credibility. It also helps to overcome people’s objections to your product or service. If you need help deciding whether to include social proof in your conversion copywriting, consider the benefits it could bring. It could make your conversion campaign successful.
12. Handle common objections
By directly addressing people’s objections about your product or service, you show that you understand their concerns and have a solution to their problem. This can be a powerful way to overcome resistance and convert more prospects into customers.
Additionally, if you can show that you’re willing to address their concerns openly and honestly, they will be more likely to trust you and do business with you. All of this can contribute to a higher conversion rate, so it’s well worth addressing common objections in your copywriting.
13. Write A “how it works” Section
One of the most important aspects of conversion copywriting is the “how it works” section. This is the section of the copy where you explain to the reader how your product or service works. It’s essential to include this section for a few reasons:
- It helps to build trust with the reader. If they understand how your product works, they’ll be more likely to believe it can help them.
- If the reader knows how your product or service works, they’ll be less likely to have any reservations about using it.
- It helps to show the reader how easy your product or service is to use. If they see that it’s straightforward, they’ll be more likely to try it.
So, if you’re not already including a “how it works” section in your conversion copywriting, it’s worth considering. It could be the key to boosting your conversion rate.
14. Add a call-to-action
A call-to-action (CTA) is an essential element of conversion copywriting, as it tells the reader what to do next. A well-written CTA can differentiate between a successful conversion and a missed opportunity.
There are a few things to keep in mind when writing a CTA:
- It should be clear and concise. The reader should know exactly what you want them to do.
- It should be relevant to the offer or product. The CTA should be related to what the reader is interested in.
- It should be persuasive. The CTA should convince readers that taking action is in their best interest.
Bonus: Use AI copywriting tools to get work done faster.
With this we come to the end of conversion copywriting tips.
Read our complete copywriting guide to learn more.
Conversion Copywriting Examples
Skype’s 404 page shows some brilliant copywriting. It makes a boring 40$ page come to life. There is a navigation menu here to the links that a lost visitor would be looking for, such as the download page, home page, featured page and support. The overall tone is extremely friendly and reassuring. This is a classic example of finding opportunity in adversity.
Being straightforward and to the point can work in your favor most often. The homepage of Spotify clearly shows that you can get free months of premium service for free if you sign up. There is a mention of what you will get by signing up, and the message is clear and powerful.
Uber’s homepage is yet another example of being to the point and concise with words. It welcomes visitors who want to join Uber as drivers. Also, Uber knows that people who visit their website want to sign up to drive, book a ride or explore Uber eats. Therefore, the website ensures that there is no fluff added and the message is clear and concise.
The homepage reveals that the team is extremely confident about their product. They are sure that their product is so good that they can buy out the annual subscription of any of their competitors. The offer is quite attractive and can lead to higher conversions. There is also a testimonial to earn the visitor’s trust.
Start Sky-Rocketing Conversions
As a business, earning the target audience’s interest through relevant and engaging copy can help convert potential customers into paying customers. By focusing on conversion copywriting, you can expect great results even if the marketing budget is not huge. Try following the copywriting secrets you read above, and we assure you that you will see a significant improvement in your conversions. The biggest pro is that our list only has achievable suggestions.
You can thank us later if you start witnessing more sales.
Till then, happy converting!
You can use conversion copywriting in video scripts, email, social media, landing pages, blog posts, online white papers, notifications, welcome messages & sidebars. However, the approach is different for each.
To write copies that boost conversions, you have to consider the audience’s awareness level, focus on the intro, write catchy headlines, do A/B testing, provide social proof, craft a persuasive copy, ask questions, and handle objections.
The average salary of conversion copywriters in the US is $66,250 per year or $33.97 per hour. New entrants get $59,250 per year, while pro writers make up to $97,500 per annum. This definitely sounds lucrative.