Copywriting is the art of writing persuasive copy that attracts attention, engages readers, and drives conversions. But many copywriters don’t know where to start when they are new. That’s why it’s essential to understand the basics of copywriting. You have copywriting formulas to help you craft great copies. 

In this blog post, we’ll look at the ‘3 reasons why’ copywriting formula and understand what it is about with a clear example.  

So without further ado, let’s begin!

What Is A Copywriting Formula?

A copywriting formula is a set of guidelines or steps that copywriters can follow to create compelling copy. It provides a structure for copywriters to organize their thoughts and craft an effective message that resonates with their readers.

It also helps to ensure that your copy covers all the necessary points in an organized and efficient way. By using a copywriting formula, you can save yourself time and energy while getting better results. So if you’re looking to take your copywriting skills to the next level, it’s worth considering using a copywriting formula.

What Is The ‘3 Reasons Why’ Copywriting Formula?

As per the 3 reasons why copywriting formula, you have to answer the 3 following questions from the reader’s point of view when you write your copy:

  1. Why are you the best?
  2. Why should I believe you?
  3. Why should I purchase from you right now?

As per Brian Clark (Copyblogger), you can change the above into one single question to make it simpler.

Why should I buy from you at all when I understand your competition better than you do, and there’s no difference?

Adding the above to your copy can persuade prospects to take swift action. It is an easy way to ensure that your copy has all it takes to get more sales. 

Example of the 3 Reasons Why Copywriting Formula In Action

Example of the 3 Reasons Why Copywriting Formula

The above example answers all the 3 whys in just 2 lines. 

Why are you the best? & why should I believe in you? – 70% of companies trust the brand

Why should I buy from you? – Capable of helping reduce the HR team’s burden. 

Such a copy drives the reader to click on the CTA provided. 

We hope you know how to use the 3 reasons why copywriting formula. 

Here are some of the widely used copywriting formulas,

1. AIDA Formula

The AIDA copywriting formula is a popular copywriting framework used to create compelling copies. AIDA stands for Attention, Interest, Desire, and Action, and is a four-step process for writing persuasive copy. 

The first step is to capture the reader’s Attention by using a headline or hook to draw them in. Next, create Interest by introducing the product or service and focusing on its benefits. Then, create Desire by highlighting the features and showing how they solve the customer’s problem. Finally, end with a strong call to action that encourages the reader to take the next step. Overall, the AIDA formula is quite powerful and increases sales.

2. PAS Formula

The Problem, Agitate, Solve copywriting formula is popular for creating persuasive copy. The idea is first to identify a problem your audience is facing, then agitate it by highlighting how it affects them and why it needs to be solved. Finally, you offer a solution – your product or service – to help them solve the problem. The formula works because it allows you to focus on your audience’s emotions, creating a strong connection with them and making them more receptive to your message. It also encourages you to think critically about presenting your message and framing it best to get the desired response. Used correctly, the Problem, Agitate, Solve formula can help increase conversions.

3. BAB Formula

The Before, After, Bridge (BAB) copywriting formula is a powerful tool for creating compelling copy that drives action. It involves three steps: before, after, and bridge. In the first step, the “before,” you set the stage by describing the state of affairs with the problem at hand. Then, in the “after,” you explain how your things can change things for the better without the problem. Finally, in the “bridge,” you explain how your prospects can enjoy the “after” by using your product or service. By following this formula, you can craft effective copy that builds desire and encourages readers to take action.

4. The 4 P’s

The Picture, Promise, Prove, Push (PPPP) formula is a copywriting method used by marketers to craft compelling sales messages. This formula involves four specific steps that help marketers create persuasive copy that resonates with their target audience. 

The first step is to “Picture” the target audience in their mind and describe the problem they are trying to solve. The second step is to “Promise” a solution to this problem and explain how it can make their lives better. The third step is to “Prove” the worth of the solution through facts, figures, and customer testimonials. And finally, the fourth step is to “Push” the reader to take action by making a compelling call to action. When used correctly, the PPPP formula can help you write persuasive copy that will help you attract more customers and increase sales.

5. The 4 C’s

The clear, concise, compelling, and credible copywriting formula is a simple but powerful framework you can use to create effective and persuasive copy. It is easy to remember and follow, making it an ideal formula for experienced and novice copywriters. 

Clarity is essential for creating an effective copy. Your copy should be easy to understand and make sense to the reader. 

Keeping your copy concise and to the point is also important. Avoid using unnecessary words and phrases. 

The next step is to make your copy compelling. Then, again, make use of persuasive language to get your point across. 

Finally, credibility is key. Ensure you include evidence to support your claims and that your copy is accurate and truthful. If you can follow these four elements, you can create powerful and effective copy that will impact your readers.

Start Using The 3 Reasons Why Copywriting Formula To Craft Perfect Copies

The ‘3 reasons why’ copywriting formula works because it simplifies the process of creating compelling copy, allows you to tailor your message to your audience, and encourages you to focus on the key points your customers need to know. Using this formula, you can create a copy that resonates with your readers and drives them to take action. With a little practice, you can become an expert copywriter and use this formula to craft effective copy for any situation. 

When you do get results, don’t forget to thank us! 


1. Why you need copywriting formulas?

Copywriting formulas provide a framework for crafting persuasive content that resonates with your target audience & encourages them to convert. In addition, they help break down the creative process into simple & understandable steps, making it easier to write compelling copy.

2. What is the 3 reasons why copywriting formula?

As per the 3 reasons why copywriting formula, you have to answer the 3 following questions from the reader’s point of view when you write your copy: Why are you the best? Why should I believe you? Why should I purchase from you right now?

3. What are the most popular copywriting formulas?

Some of the most popular copywriting formulas are AIDA (attention-interest-desire-action), PAS (problem-agitate-solve), BAB (before-after-bridge), the 4 C’s ( clear, concise, compelling, and credible), and the 4 P’s (picture, promise, prove, push).